New Luxury Goods In China Collectively Sell At A Low Price And Start Siege Marketing.

< p > close to the Spring Festival consumption season, many luxury clothing shoes and bags in Beijing are quietly discounted, some of them even lower to 50 percent off. The downturn in consumer spending has made luxury goods sell first in China. < /p >
Last weekend, reporters visited many shopping centers in Beijing and found that many international luxury brands were on sale at P. These include first-rate luxury goods such as Dior, Burberry, YSL, Tod 's and so on. Once changed, "a bag is hard to find". In the Dior store of Xinguang world, there are about 20 items in the entire container 2013, < a href= "//www.sjfzxm.com/news/index_c.asp" > spring and summer shoes "/a", which are tagging 40 percent off. The shopping guide said that the discount style was more and some of the styles were sold out. In the Burberry store, clothing in the autumn and winter 2013 was reduced to 50 percent off, and the 50 percent off zone was specially established. < /p >
< p > in addition, there are low discount packages that have been keeping prices strong in China. The Beijing Commercial Daily reporter found at Gucci Jinbao Hui store that there was no direct publicity about the discount. However, after asking for the guide, they would be told that the whole two shelves were about 30 yuan and the purse and wallet were as low as 30 percent off. A 2013 new series of leather bags was priced at 16 thousand yuan, with a discount of only 11 thousand yuan. The original price of 16 thousand yuan long sleeved skirt 50 percent off after 8000 yuan. < /p >
Less than P, in addition, YSL, Tod 's products are on sale. Consumers in the store also buy in discount areas. < /p >
"P > Tod" s new world store salesperson told the Beijing Commercial Daily reporter: "at the end of last year, the discount is generally around 10 percent off, and discount goods are very few, so there are many 40 percent off commodities this year." At the same time, the sales staff of the a href= "//www.sjfzxm.com/news/index_c.asp" > Burberry < /a > Cui Wei Plaza said that the discount was not only great this year, but also lasted for a month. < /p >
< p > consumers have inquired about the price of a handbag in the YSL Xinguang World Shopping Center store. Around this time, four or five shopping guides have been promoted, from styles to collocations, from discounts to cost performance. < /p >
< p > a major international store manager told reporters: "in the past, the new year was simply busy, and a person had to receive several customers. Now it is better to sell more salespeople than customers, and most of them go shopping and buy very little. " Miss Da Tian, a shopping mall, said, "look at a windbreaker for Burberry, but all the Beijing do not have the number I wear. The salesperson immediately transferred one from the field, which was impossible to transfer the goods so quickly." < /p >
P, who is familiar with the luxury goods industry, says there is a serious pressure behind the shift. In 2013, the performance of luxury goods declined to varying degrees. The luxury department of Gucci's Open Cloud group grew by 1.5% in the three quarter of last year, and Gucci sales fell by 5.4%, the worst performance since 2009. China is also at a decline in the number of digits. < /p >
Zhou Ting, President of the Research Institute of wealth and Quality Research Institute, "P" > a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > thinks that the initiative to take out the price of the people is the choice of the international luxury brands after rational analysis of the domestic market. "The discount of future big international brands will be more normalized, and even the brand will choose to take the initiative to reduce prices to cater to the market." She said. < /p >