2016 The Textile And Garment Industry Must Support A Blue Sky.

In the first 11 months of 2015, retail sales increased by 10.6% compared with the same period last year, while retail sales in November increased by 11.2%, a 10 month high.

The growth of clothing category is not satisfactory.

By category, the sales volume of clothing, shoes and hats and needle textiles increased by 9.9% to 138 billion 200 million yuan in November, while the sales volume of clothing shoes and hats and needle textiles increased by 10.1% to 11953 billion yuan in 1-11 months.

Overall, the growth rate of clothing category has slowed down this year, the growth rate is lower than the total sales volume of the society, and it has hit a 9.1% annual low growth rate.

But aside from this year's cross section, from a longitudinal perspective, the garment industry has undergone several years of adjustment, from the large-scale expansion, homogenization, large-scale closure of stores, inventory and other band adjustment, before the decline of sports apparel, casual wear enterprises have maintained growth momentum or restore growth momentum.

In the field of textile and clothing, export volume has been declining due to the rising cost of manufacturing in recent years and the appreciation of the RMB exchange rate.

According to statistics from the General Administration of customs, export of textiles and garments in China last year -11 US $256 billion 946 million in January last year, down 5.79% from the same period last year.

Among them, textile exports amounted to 99 billion 721 million US dollars, down 2.59% compared with the same period last year, and exports of garments and accessories were 152 billion 725 million US dollars, down 7.71% compared with the same period last year.

The fall of the RMB exchange rate will benefit the export of textile and garment industry, which is relatively large.

More dollar denominated, weaker RMB against the US dollar will raise the price of RMB order, thereby increasing revenue.

At the same time, at the asset liability side, foreign exchange assets or liabilities owned by enterprises will also generate exchange gains and losses under the effect of exchange rate changes.

In addition, the improvement of export competitiveness in the international market will also help increase orders and improve sales.

On the 7 day, the China foreign exchange trading center's central parity rate of RMB against the US dollar was 6.5646, a sharp reduction of 332 basis points over the 6 day, and a eighth consecutive trading day reduction, the lowest since March 18, 2011.

The organization believes that the weakening of the RMB exchange rate will promote China's exports and increase the exchange earnings of related enterprises, especially those with high proportion of export-oriented businesses.

It is estimated that textile and clothing will benefit most, and the RMB exchange rate will drop by 1% to 2% to 6%.

In addition, the weakening of the RMB exchange rate also helps to enhance the competitiveness of export products, such as textiles, clothing, household appliances, steel and so on. In addition, due to the depreciation of the renminbi, the gold effect of hedging tools also highlights.

The development of garment industry is also facing resistance while maintaining growth.

In 2015, Alibaba's "double 11" trade volume was nearly 90 billion yuan, two times that of 2014.

"Double 11", which seems to have been hyped out by the Internet, has become a global carnival. It is worth noting that the "double 11" products are mainly garments.

Clothing industry "

"Mode" should make better use of the Internet and related technologies, so that the efficiency and quality of clothing production and service will be more consistent with the requirements of intelligent and information-based production of "industry 4".

Although the private custom market of clothing is not mature at present, there are many problems to be solved urgently. But the advent of the Internet era has actually changed all aspects of people's life. In the field of clothing, the trend towards individualization and consumption is becoming more and more obvious. The advantages of online customized clothing are gradually emerging.

At present, cross-border electricity providers mainly export electricity providers. In the first half of 2015, cross-border electricity suppliers accounted for 84.8% of the total, while the import electricity providers accounted for 15.2%.

With the promotion of policies, the reduction of logistics costs, the standardization of customs clearance and other factors, and the exuberant consumption demand of Hai Tao, the proportion of import business providers will gradually increase.

In 2014, the volume of cross-border import business pactions was 476 billion 290 million yuan, an increase of 58.9% over the same period, and the composite growth rate has reached 58.32% over the 08 years.

In the first half of 2015, B2C accounts for 8.1% of cross-border electricity suppliers, and consumers are mostly 25-30 year olds. In the future, as the income level of these people has entered an upward period, the proportion of B2C pactions will further improve, and the growth space will be larger.

Next year, cross-border import electricity providers will focus on the outbreak, and the competition will further escalate into a mixed mode. The future pattern is not yet clear.

Consumer trends in China's apparel industry

Clothing is the earliest, largest and most mature industry on line. At present, it has maintained a relatively fast growth. The turnover increased by more than 30% over the same period last year. There is a very obvious end of the season in clothing. The first and fourth quarter of the year are the peak season for sales, the second, third quarter is the off-season, and the double eleven has a more significant pulling effect on the garment industry.

Judging from the category, women's clothing accounted for the highest proportion in the apparel industry in the third quarter of 2015, and deserved to become the largest category of Taobao platform.

The men's clothing in the platform is about 1/3 of women's clothing, and the size of underwear household clothing is about 1/3 of men's clothing.

On the consumer side, the overall sex ratio in clothing industry is about one to three.

Female consumers have the absolute right to speak in the clothing industry. Even in the men's clothing industry, women still contribute 40% of their consumption.

Clothing industry consumers in recent years, the trend of youth is significant. In the third quarter of 2015, consumers accounted for more than 1/5 at the end of the 19 quarter to 22 years old. Among them, men accounted for the highest proportion of young people. At the end of the three quarter of 2015, they accounted for 1/4 of the men's clothing industry.

The users of clothing industry are mainly distributed in the southeastern coastal provinces, while the development of the three or four line market is faster.

The sales volume of the mobile industry in the apparel industry has increased rapidly. Since 2015, the mobile terminal has accounted for more than half of the total industry sales. The penetration rate of mobile terminals has exceeded 50% in January 2015. The time point is later than that of food, home appliances, digital and beauty industries, but earlier than that of shoes and bags.