Fashion Trend 2020 Trend Analysis Of Women's Clothing In Spring And Summer

The trend of recent years is polarized.

One of them is the digital wind tide.

The use of artificial colors, extreme printing, futuristic wind design.

The other trend is quite the opposite.

Advocate ingenious technology.

Use printing, traditional graphics and patterns with natural elements.

Advocate sustainability and mindfulness of life.

　 01

Passionate Hawaii

Hawaii prints return to the midsummer with a new youth posture, such as Prada and 3.1 Phillip Lim, the main hibiscus flower.

The more eye-catching it is, the better. The graphic vector flower with bright color shows the stylized design of image sense. Add hallucinogenic elements into the pattern to create a more avant-garde appearance.

The theme of the stamp and the trend of holiday shirts complement each other, adding a red element to the social media website for the holiday season.

02

Long holidays

In the age of social media, Z generation is keen on adventure travel experience and social media sharing of souvenirs, plus an increasing interest in retro refined products. The revival of souvenir T-shirts is worth looking forward to.

This theme evolved from the rough T-shirt. The images that once salute the old rock bands and idols are replaced by fashionable exotic destinations, presenting a pure souvenir.

The image and printing show delicate nostalgia. Retro map printing and logo inspiration.

03

Crisp tropical

Consumers are beginning to tire of the striking palm leaf and eye-catching foreign prints. Therefore, the new tropical print will appear in the spring and summer of 2020, and its soft wash and fade will show nostalgic texture.

The traditional Beach Dress printing is integrated with the street and skateboard elements in the young market.

You can consider making colorful tie dye or casual watercolor printing with baking powder wax.

The whole body appearance of the head to the foot, the box type holiday shirt and the super large T-shirt should follow the trend.

04

Psychedelic Animal Print

With the increasing interest of consumers in color, animal prints will become the next printing classics with a variety of colors.

After the commercial success of realistic leopard print, this season will shift to a more abstract style, and no longer confined to an animal. All kinds of animal lines appear to be psychedelic updates with alternating twists and turns.

The dark background is easy to control and keeps the commercial feasibility of the trend.

05

Zigzag pattern

Nigeria team in 2018 World cup jerseys with its V shaped image, become the best Jersey design, and sold out in a few minutes. At the same time, with the rise of African fashion, we expect to see the popularity of traditional patterns.

The high graphic Ikat, twists and stripes and splicing become the focus of modern renewal. Careful use of sub culture elements can be used for reference rather than complete misappropriation.

This theme will also be an ideal choice for summer sportswear.

06

Make every effort to publicize

The passion of craft and hand-painted printing is more and more vigorous, and flower patterns are more expressive in summer.

Bold strokes and joyful colors make women's clothes completely integrated into the trend of extreme complexity.

To create the appearance of "semi finished products", we can try to draw the background at the end to highlight the aesthetic feeling in the process of handwork.

07

New wave

Marie-, ve Lecavalier, Marques Almeida and other popular designers have set off a wave of hallucinatory printing and become an innovative alternative to classic stripes.

The avant-garde business is unstoppable and the psychedelic design is becoming more popular. For the first time, it appeared on the 2019 holiday T show. Coupled with the desire to escape from the turbulent times, these free and unrestrained 70s designs are expected to sweep through the music festival.

The strategy of stability may choose to use a color or local printing to try the trend.

08

Alternative attraction

Extreme complexity has been a great success in the past few seasons, so consumers are more relaxed when controlling the bright colors. This trend keeps rising in the summer, and the alternative colors appear in the whole print from head to toe.

You can choose two similar or completely opposite colors to show the trend.

The color theme is perfect for screen printing on long frills.

09

Modern Mariners

The sea breeze has been popular, and no other prints can compete with Brittany stripes in recent years. In the 2020 spring and summer, we will see the big name and design interpret the sailor theme in a completely new way.

The stripes are spliced and reshaped, and bright colors add new ideas. The charm of retro scarf printing is constantly strengthening, and the improvement of sailboats, maps and flag designs is presented.

The concept of super dense printing is very much more. This theme applies to spring.

　 Ten

Upgrade redesign

The economic lack of prosperity has spawned a positive DIY attitude. The environmentally conscious Z generation is promoting the revival of fashion.

The creative mix and match pattern complies with the need to stand out in the crowd. Wave points collide with flowers, or lines and animal patterns are joined together. As a more conservative choice, you can use different colors of the same printing style to stitching together.

Application of stock fabric to combine the tidal current theme with environmental protection, so as to reduce waste. Pay attention to design personality and conduct marketing according to its unique characteristics.

Eleven

Sports gala

The 2020 Tokyo Olympic Games brought together the rest of the world. On the basis of the 2018 World Cup, it is expected that traditional patterns and symbols can appear on the sports uniforms and display the cultural tradition through striking prints and patterns.

After a few seasons of minimalism, image mashup has brought about great changes in sportswear, reflecting the diversity of the Olympic Games. Careful use of sub culture elements can be used for reference rather than complete misappropriation.

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