Entrepreneurial Project: Vent Restaurant

Vent restaurant The vent restaurant is not a good word in the usual definition, but in this fast-paced and high pressure society, "vent restaurant" has been unexpectedly favored by people, so that it has become a new business opportunity, even a "vent economy". Its starting point is the psychological needs of urban people, and its advertising is controversial. In the midst of the controversy, this alternative business opportunity is booming. Words: vent restaurant Prompt explanation: prepare something that can be thrown or smashed in a special room to provide customers with venting services. Example: Perhaps you have already heard of the vent restaurant in France and the vent wall in the Philippines. Perhaps you have been lamenting the lack of such a place for people to vent and relieve pressure. Now, all this can be solved in the newly opened Jingjie Store of Giant Whale Belly Dark Restaurant. Vent restaurant - "vent fruit" is popular Vent restaurant There are "vent fruits" in the vent restaurant, which are very similar to real fruits, such as tomatoes, oranges, peaches, pineapples, strawberries, etc. They are all available, bright in color, soft and sticky in feel. Its uniqueness lies in picking up these fruits and throwing them on the ground, and then the "fruit" becomes a "juice". After a few seconds, the fruit will slowly shrink back to its original state. A toy company specializes in this kind of product. This company is located in the exclusive store of Wantong Commodity City, where there are more "vent fruits" and more eggs. The advertisement of the product said: "When you are unhappy, upset, or criticized, you can throw me! I will let you beat and crush as you trample." Some middle school students or young white-collar workers just went to work, a girl bought a box of 12 at a time, and she said: "This angry time to vent, usually can put on decoration." Business statement Mr. Liu, the manager of the toy store, told us that the "vent fruit" was 6 yuan for retail and 4 yuan for wholesale, which was very easy to sell. 100 boxes of it could be sold out within a few days after one purchase. The manufacturer who invented this product is an industry and trade company in Qingdao, Shandong Province. They joined the agency in Beijing earlier and have made a lot of profits on this product. When a reporter asked whether the product was so popular and whether the advertising was in place, Manager Liu shook his head with disdain: "Experts in the newspaper have been arguing about where the advertising was done. Some say it can relieve people's pressure, and some say it will lead to children's violent tendency. The more they fight, the more they sell it..." The reporter later learned that, The franchise wholesale price of vent fruit is 100 boxes, 12 for each box, and 1 yuan for each box. The profit is really large. Vent restaurant - fall out of depression Vent in the restaurant The first "vent restaurant" has appeared in Beijing. Here, people can throw plates, hit sandbags, put nails in wood, or even smash a set of stereo worth 1000 yuan until they can vent their anger, depression, and pressure. Of course, all this is paid for. The restaurant has three "vent rooms", the largest of which has two back views of a man and a woman painted on the wall. The clerk told the reporter that they could be thought of as people they hated and hit them with plates, bowls or other porcelain. The price of each plate is 10 yuan, and the price of other porcelain varies, most of which are about 100 yuan. But many people doubt that smashing dishes is a waste; Will increase people's tendency to violence; Some psychological experts also believe that: "This way provides a way for depressed people to vent, without directly harming the object of the conflict. In addition, it also shows that people pay more attention to stress and mental health." Business statement Mr. Chen, the boss, believes that young people of the post-80s and post-90s generation are more fashionable in terms of ideology and behavior, hoping to be in line with international standards. It is in order to meet the market demand and let more and more depressed people relieve pressure and release their mood that Jingjie Store launched this "venting" service. More than 40 years ago, "vent restaurants" appeared in France, attracting a large number of celebrities to patronize, and the business was very prosperous. The "vent economy" has been popular abroad for many years, covering an extremely rich content. Expert comments Vent restaurant Tus Venture Capital Xi Yonggang, Senior Investment Manager Business creativity index: ★★★★ Product technical index: ★★★ Market potential index: ★★★☆ Profitability index: ★★★☆ Team capability index: ★★★☆ Sun Tzu said in the Art of War, "In all battles, one must be right and win by surprise." Shopping malls are like battlefields. In business operations, one must also have the right way to win. More and more consumers are eager for experience, while more and more enterprises are elaborately designing and selling experience around consumers, creating activities worthy of consumers' memories. The "vent economy" is one of them. Many new economies such as online games, theme restaurants, entertainment products and service oriented products can also be summarized into the type of experience economy. At present, this "alternative" economic form has great potential for development, and may even become one of the main economic forms in the future. Alternative business opportunities always wander beyond the conventional ones, so you should have an eye beyond the conventional ones when you find them. As these stories are told in the column, "three handed" gloves are easier to sell than ordinary two pairs of gloves, "lattice" is more profitable than opening your own shop, and online sales of baby care notes are more popular than selling clothes. Even the controversial "vent" has become the best selling point. The reason why these business opportunities are different is that they are not mainstream. Their consumers are only certain people. However, there is a rule in shopping malls - the more eccentric the door, the better the sale. To speak of the charm of alternative business opportunities! Vent Restaurant - Appearing in China The vent restaurant is smashed at will When dining in the vent restaurant, don't worry that the dishes will be accidentally broken. Any tableware, even porcelain, speakers and other things in this restaurant can be smashed as much as you like. In today's popular venting economy, the first venting restaurant in China officially appeared. This is another new idea that Legang Group came up with after the Dark Restaurant. Once entering the vent area, I found a thick layer of porcelain fragments piled in the corner. Put on your goggles, pick up a plate and smash it at the target on the wall. The sound of the plate smashing made people feel much happier immediately. "People have a desire to destroy when they are angry," Zhang Kejing, the store manager, explained. Zhang Kejing said: "Tableware, porcelain, furniture, and even everything in the restaurant can be destroyed as long as they are inspired. Of course, if you are willing, you can buckle the whole dish on the wall with soup, which may be more deflating.". In addition, the sandbags hanging under the roof can be hit at any time, and the "vent wall" can be pasted with photos of all people you hate or hate. Of course, venting needs to pay a price: the price of plates and bowls is 10 yuan each, the price of porcelain is 30-200 yuan, and the price of the most expensive set of stereo is 1000 yuan! These will be charged to the bill. As long as you enter the vent area, the minimum consumption is 50 yuan. "If you smash things at home, you may not want to do it first, and then you have to clean yourself, and maybe your family will object. We provide you with a place to release yourself." "Due to the fast pace of modern society, urban people are physically and psychologically overtired, and many people can not find a timely and appropriate way to deal with it, which makes them irritable. In addition, the young people of the post-80s and post-90s generation are more fashionable in both ideology and behavior, hoping to be in line with international standards. It is precisely in order to meet the market demand, so that people can relieve pressure and release their mood, that this "venting" service was launched. " Chen Long, chairman of Legang Group, said. Vent restaurant - time-space experience Experience vent restaurant More than 40 years ago, "vent restaurants" appeared in France, attracting a large number of celebrities to patronize, and the business was very prosperous. The "vent economy" has been popular abroad for many years, covering an extremely rich content. Britain has "emotional products" that can help people calm down. Japan has "rock bath", "music bar" and "sewing club" for decompression. American white-collar workers are keen on boxing activities. Now "Dark Restaurant" is also popular in the capital, and the first venting restaurant in China, Giant Whale Tripe Realm Store, is unveiled! Jingjie Store offers three distinctive services. Special Service I: "Dark Space" Dining Experience Located in the business center of Haidian District - Shuang'an Huaxing International Cinema, the Jingjie Store of Giant Whale Belly Dark Restaurant (82118855) is another masterpiece launched by Legang Group after it created the first dark restaurant in Asia - Giant Whale Belly Dark Restaurant International Trade Store. Jingjie Store retains the most basic service of the global dark restaurant, that is, to provide "dark time and space" dining experience in the dark area on the third floor of the restaurant. Try to eat our special food in the absolute darkness, and participate in dark games such as "Dark Pottery"—— Novelty, excitement and fun, enjoy your meal in the "Dark Space" of the Giant Whale Belly Dark Restaurant! Compared with the first dark restaurant, Jingjie Store, on the basis of retaining the theme of "a world without distance", divides the rooms into small compartments, each of which has an independent sound system and fragrance for customers to choose. Different from Guomao Store, Jingjie Store strictly defines the dark area and the light area. The dark area is on the third floor of the restaurant and the light area is on the second floor. The dark area has spent more time on the soft environment. With exquisite dishes, elegant music and fresh fragrance, it will offer a new SPA for your tired mind to reach a state of physical and mental pleasure. Characteristic service II: "venting service" Perhaps you have already heard of the "vent restaurant" in France and the "vent wall" in the Philippines. Perhaps you have been lamenting the lack of such a place for people to vent and relieve their pressure. Now, all this can be solved in the newly opened Jingjie Store of the Giant Whale Belly Dark Restaurant. In addition to the "dark time and space" dining experience, the most wonderful idea of Jingjie Store is reflected in the light area on the second floor of the restaurant. The shopkeeper designed the light area as a place similar to the "vent restaurant". As long as you want, you can smash tableware, porcelain, furniture, and even everything in the restaurant; As long as you want, you can paste photos of people you hate or hate on the sandbags or "vent walls" for you to beat freely; As long as you want, you can yell or cry loudly. Don't worry about anyone coming in to disturb you The idea of providing "venting" service in the dark restaurant comes from two aspects. Due to the fast pace of modern society, urban people are physically and psychologically overtired. When family conflicts, work pressure, emotional confusion and other problems swept through, many people could not find a timely and appropriate way to deal with them, resulting in irritability, emotional depression, and even serious mental illness. In addition, young people of the post-80s and post-90s generation are more fashionable in terms of ideology and behavior, hoping to be in line with international standards. It is in order to meet the market demand and let more and more depressed people relieve pressure and release their mood that Jingjie Store launched this "venting" service. If you are overwhelmed by the burden of work and life, or want to experience this new and rare venting service, you can go to the Jingjie Store of the Giant Whale Belly Dark Restaurant for a glimpse. Vent restaurant - economic value Vent restaurant "Venting" is not a good word in our usual definition, but in the current fast-paced and high pressure society, "venting" has been unexpectedly favored by people, so that it has become a new business opportunity, even a "venting economy". Its starting point is the psychological needs of urban people, and its advertising is controversial. In the midst of the controversy, this alternative business opportunity is booming. Sun Tzu said in the Art of War, "In all battles, one must be right and win by surprise." Shopping malls are like battlefields. In business operations, one must also have the right way to win. More and more consumers are eager for experience, while more and more enterprises are elaborately designing and selling experience around consumers, creating activities worthy of consumers' memories. The "vent economy" is one of them. Many new economies such as online games, theme restaurants, entertainment products and service oriented products can also be summarized into the type of experience economy. At present, this "alternative" economic form has great development potential, and may even become one of the main economic forms in the future. Editor: Alternative business opportunities always wander beyond the routine, so it is necessary to have an eye beyond the routine to find them. Like these stories in the column, the gloves of "three hands" are unusual