The Four Point Is To Help Dealers Overcome Their Financial Difficulties.

For dealers, no matter how much money he has, or whether he is large or small, he will feel that his funds are short at any time.

In the off-season, dealers are busy choosing new products, and now most enterprises require "cash in cash". Therefore, although this time the funds are not high enough, it is very nervous to pay for new products.

And every peak season, no shortage of funds for dealers, or unable to return in accordance with the scheduled plan.

Therefore, how to manage funds can not only ensure market demand, but also bring waste. It is an important issue faced by many dealers.

Generally speaking, there are two kinds of insufficient funds for dealers. One is that dealers themselves have limited funds, one is poor fund flow management, and a large number of them are precipitated into channels and terminals.

　　创新融资方式 

The dealer's own funds are not enough, and the dealer's external financial support is more difficult.

So, how should dealers solve the financial difficulties?

Pan Wenfu, a dealer researcher, believes that in the long run, there are three ways to solve the predicament of dealer funding:

First, establish a real financial accounting system, dig out invisible loss products, and relax their own funds.

The so-called invisible loss products, which appear to be in normal sales, have always been in a state of loss. The stealth product share of the dealers generally accounts for about 5 to 20% of all products. These invisible loss products also occupy a lot of valuable turnover funds of the distributors when they lose money.

Removing these invisible loss products can not only increase their chances of profit, but also ease the shortage of funds for dealers.

Two, develop product lines, control new products, reduce inventories, increase turnover, and clean up products with lower earnings and more capital and downstream customers.

Not all manufacturers are contributors to profits, nor are all downstream customers valuable.

Therefore, the streamlined should be streamlined, and the cut should not be soft.

Three, innovate the access channels and financing methods of external funds, open channels to attract external funds to ease the financial difficulties.

This is the best way for dealers to take the following measures:

1. employees who have worked for a full three years have an open shareholding of ten thousand yuan each, participating in the bonus at the end of the year. The employees who are restricted for a period of three years or more are deliberately creating the atmosphere, making the threshold and stimulating the participation of the staff.

2., encourage some employees to start their own businesses and develop their employees into customers, such as doing the two batch of business. During this part of their employees' entrepreneurship, they offer relevant incentive policies, which can provide them with support for vehicles and warehousing, and even manage technology pfer.

3., in cooperation with the labor service companies of the undertaking type units, with the management of technology output as the supplementary conditions, with the goods entering shares and co operation, mainly attacking the group buying market, and realizing the order type commodity purchase and sale, the labor service companies of many career units often operate as non professional operators, with high input costs and low returns, and they are not short of money, but are short of operation and management techniques.

4. the government borrows money, or applies for a personal loan to the bank through its subordinates and their relatives. According to the relevant policies, individuals start their own businesses (especially the post workers), and apply for personal venture loans from banks, ranging from three to five thousand to about one hundred thousand. However, this requires a relevant commercial project plan and a guarantor, and the employee can borrow money as a personal entrepreneur. His commercial project can be a business cooperation plan with the dealer, and the dealer can also act as his guarantor.

5. through local acquaintance, looking for investors, because of the regulation of the national macro policies, the real estate and mining industry has a large number of dropouts at present. There are lots of idle funds on hand. The boss himself is always in a period of rest. For the time being, there is no new commercial project running. All of them will invest short-term funds on hand, such as joining local companies (of course, familiar or acquaintances), or buying more stable bank funds.

Dealer owners can use local connections to find such investors and persuade them to invest.

　　避免被分销渠道和终端占用 

Bo Jianxin, a dealer expert, believes that the shortage of dealers is not only a matter of their own capital shortage and financing difficulties, but also the reasons for poor fund management. Dealers' funds are dominated by channels and terminals, which is a common problem and a thorny problem.

Generally speaking, dealers' funds are occupied mainly in the following places:

1. large shopping malls and medium-sized supermarkets occupy channels.

At present, KA stores and medium-sized supermarkets or supermarket chains have more and more speaking rights in the market, and more and more squeezing dealers. At present, the operation practices of these super terminals are to put forward the requirements of longer account and credit sales for dealers' products, such short accounts are 45 days, and long ones are 3 months.

These have brought heavy burden to dealers.

Dealers and manufacturers cooperate to cash in cash, while for KA stores and medium-sized supermarkets, they are sold on credit and account, so dealers' funds have to be occupied by channels without compensation.

2. the warehouse of the dealer is overloaded and the goods are occupied.

Dealers need to keep a certain stock of products they sell, so that they can replenish the market at any time. However, poor inventory management can easily lead to improper use of funds: the stock of unsold products is large, while the best-selling products cause shortage of funds due to insufficient funds, resulting in a shortage of cash flow from dealers.

3. excessive distribution of products result in capital occupation.

Each dealer will not let his funds idle, and he hopes to use these funds to create more profits for himself. When it is idle in the off season, it will think about using these funds to re create a new product to create more profits for him.

And entering the peak season is likely to be due to distribution products.