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Online Shopping Has Limited Impact On High-End Clothing Sales.

2008/11/15 9:18:00 23

Since friends introduced how to buy clothes on the Internet, Ms. Cheng now seldom buys clothes in the mall again.

Because of the characteristics of low price, keeping up with the trend and being convenient to choose, more and more women are shopping instead of shopping. They choose to shop online, especially in clothing.

诱人：网上服饰售价便宜近半

Ms. Cheng is a fashion fad. Whenever he is free, he will pick clothes in some shopping malls in downtown Zhongshan, hoping to catch up with the fashionable clothes.

In the first two days, Ms. Cheng saw a pair of jeans in a clothing store in a shopping mall in downtown Zhongshan, asking for more than 300 yuan.

She went back to her home to see the trousers on the internet shop, Ms. Cheng told reporters. "The price is less than 200 yuan, which is nearly half cheaper than the price in the mall."

So she ordered the jeans online.

"I have developed a habit now," Ms. Cheng said. "Every time I go shopping, I find my favorite clothes. I have to go home and have a look at the Internet. If I have a comparison of this dress, I will see if the price is cheap. If it is cheaper, I will place an order online, and only when the price is almost the same, will I buy it in the mall."

Ms. Cheng told reporters that about two months ago, her friend, Ms. fan, told her an online shopping website for cheap clothes. She bought several times of clothes and found that it was much cheaper than bunk.

Later, I formed a habit. When buying clothes, I always have to compare the price of the shop with the price of the online store, and then find the best way to buy it.

省事：足不出户选衣服

Besides cheaper prices, shopping online is also a reason to attract women.

The reporter saw it on a well-known sales clothing website.

In terms of categories, men's wear, women's wear, children's wear, underwear and bags are all there.

In addition, paying is also very convenient, through online bank pfer, remittance or postal remittance, or even cash on delivery.

"Online shopping is very convenient," Ms. Dong said. "In the past, to choose a suitable dress, often run a few stores, a casual turn is one or two hours, so tired.

Now, sitting at home and opening the webpage, you can see all kinds of clothes and no longer need to run errands.

Not only is it convenient to buy clothes online, but if you fill in the correct contact address, merchants will regularly mail their promotional materials to customers, giving a detailed description of the latest clothing styles, clothing fabrics, texture, and price.

观点：网购对商场影响有限

Then, do more and more online shopping have any impact on the sales of ground berths? Insiders believe that buying clothes online will have an impact on the sales of shopping malls, but the scope is limited.

According to their analysis, the group buying clothes on the Internet is mainly young people in their 20 years old. They pursue fashion, fashion and low price. For middle-aged women, the quality of buying clothes is the quality, buying clothes should be tried on, and buying clothes on the Internet can not have such a chance.

Therefore, online shopping has impact on some shops that are selling at a low price, but it has little impact on the sale of high-end shops.