Winter Clothing Dominates The Spring Festival Market, Merchants Urgently Need Spring Clothes To Help.

Setting off firecrackers, wearing new clothes, eating New Year's Eve dinner... These are the traditions of the Spring Festival. With the Spring Festival approaching, many people are busy shopping in the mall to buy new clothes. During the interview, reporters found that although many brands of new spring clothes have been listed, they are only exhibits. Most consumers are still targeting the cashmere sweater, down jacket and other winter clothes. Compared with the red winter dress, spring clothes, which began to emerge after new year's day, appear especially low key this year.

According to past experience, warm winter is more common, so we dare not enter too many winter clothes. I didn't expect this winter to be so long, so many styles have broken codes. A brand woman dress official said that the weather this year made them miscalculate. On the one hand, they stepped up the contact with the supply of goods. On the other hand, in order to support the facade, they had to let the spring clothes temporarily rescue. However, the sales of spring clothes are somewhat cold at present, and most of them are not buying the new spring clothes.

At present, the message of "spring" is not very obvious in our city. Qin Lifang, the head of a clothing store, said that this was mainly due to the late spring festival. "In traditional concepts, new clothes are bought during the lunar new year, and these new clothes are basically winter clothing, so the sales of winter clothing will continue until after the festival, and then spring clothes will be listed in large quantities." Ms. Qin said.

For this year's sales of winter clothes, Chen Jianhong, a staff member of Yang Jia men's agent brand down garment counter, is also very excited. It is said that the weather has really helped a lot. The increase in sales has made them feel a little surprised. Some of the top down clothing codes are more prominent, and this situation exists in many brands of clothing.

In the interview, the reporter saw that compared with the hot selling of winter clothing, spring clothes were relatively cold. The reporter saw in a brand shop of Dongxing commercial building that the spring style of the shop can only be selected by consumers for two or three pieces, priced at 600 yuan to 700 yuan, which is directly related to the price of winter wear. According to the salesmen in the store, these spring clothes are listed after new year's day. Because of their thin texture, they don't have price advantage.

In other clothing stores, most of the replies received by reporters are, "at present, spring clothes are not yet listed." It is understood that after the new year's day, in order to seize the Spring Festival market, many businesses will rush to spring clothes, but this year's eve of the Spring Festival clothing market seems to be a bit of a dissenter. From now on, the time of spring clothes listing will be delayed for half a month to a month in previous years, so the Spring Festival market may be dominated by winter clothing this year.

Reporters learned that many brands of winter clothing discount is still relatively large, after all, agents need to run before the Spring Festival before this golden time, after the Spring Festival, we can only wait for the next winter.