Starbury, The Brand Of Its Own Basketball Shoes, Opens The Chinese Market.

The shoes are only over 100 yuan.

Early on Join in At the beginning of CBA, people questioned the purpose of his coming to China. After all, compared with its total NBA revenues of billions of dollars, CBA's "short time" with a few hundred thousand dollars does not have much attraction. Well, there is only one reason why the former NBA all star player is self assured. Sure enough, it is said that the contract signed between him and the team has clearly stipulated that the team will help him develop the shoe market in China. Although he has always said "selling shoes is not my intention," Join in Shortly afterwards, he announced the address of his tennis shoes online. The reporter landed on the starbury official flagship store on the Internet and found that it was founded in June 30, 2009.

According to the staff of the online shop, actually, their shop had already opened before they came to China before, but at that time customers' awareness of the brand was relatively low, so they were basically in a dormant state in the first few months. Reporters found in their online stores that the price of the shoes sold ranged from 156 yuan to 199 yuan. Compared with the big basketball shoes that cost thousands of yuan, starbury is obviously a low price route. It is said that this is also due to the poor family and the pain of children without shoes. In the fierce competition of high-end brands, the company hopes to tap the huge Chinese market with low prices.

Online shop popularity rises linearly

It's a piece of cake to sell the "little horse" to his level in CBA. Selling shoes is a big deal. However, despite his hard work, so far, his online store has only one heart of praise. As we all know, this is the lowest level seller. And the transaction records show that in the past month, the online shop has only sold 5 pairs of shoes.

The reporter talked with the staff of the shop on the basis of the identity of the customer. The other side said that it is indeed "less people who buy more questions": "after all, we are still relatively unfamiliar with this brand, and our current types of sneakers are relatively few, but many customers are rushing to the market." Reporters found that, on the Internet, other sellers priced only tens of dollars for the same sneakers, and the shop not only had no advantage in price, but also had a single style, only 3 pairs of black and white shoes. But who is the sole authority? In order to set up this sign, the online shop has recently released a large photo of its signature on its sneakers. With the popularity of fans among Chinese fans, the online store is becoming more and more popular among fans. In the exchange area of the online store, the reporters found that many fans had asked for a request to sign the name of the pony brother. It seems that among the fans, there is a psychology of "buying shoes and catching up with small stars." In just one month, the store has been collected by 242 people, and business is getting warmer.

Brewing and launching a physical store

The staff of the shop told reporters that their current shop was in the shop, and the goods were also sent out. As for when to extend the business from the network to the entity, the staff said they are consulting with him. It is reported that the company intends to set up its own sports shoes store in the Ho and ho respectively. But at present, it is obviously the brand cultivation period of starbury, whether it can get a slice of the battle for the fierce sports brand competition, and depends on individual performance.

stay Join in In one month of CBA, he tried his best to show the fans and change the old and unruly appearance. For example, he has been interacting with fans through interviews with fans; in the media interviews, he likes to use the word "love"; at the same time, he is trying to integrate into the team, not playing big cards and putting on airs. They all say that his character is very unstable, but so far he has been playing the role of "good man".

Some experts have analyzed that if the shoes brand wants to stand in the Chinese market, it needs at least a few years of market training. It seems that he really needs a little patience, and the fate of him and CBA will directly affect his business.