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Apparel Apparel Online Advertising Scale Rebound

2010/5/7 10:37:00 13

Apparel And Apparel Network

  根据易观国际Enfodesk产业数据库研究显示,2010年3月,服装服饰行业品牌网络广告投放规模止跌反弹,环比大幅上涨62.4%。


From the point of view of subdivision products, the scale of online advertising of apparel online retailing, bags and leather shoes has increased significantly this month. The market size of sports shoe brand advertising increased last month showed a drop of nearly 50%. As the major sports events began to become more competitive, the main advertisers of sports shoes put more emphasis on the TV hard and public relations advertising, thus affecting the share reduction of online advertising in the overall marketing plan.


In March 2010, the brand advertisers of the clothing and apparel industry were listed in the following table: TOP20, Vancl, Shanghai G&T and Guangzhou dream bazaar (Moonbasa) rank the top three.


 

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