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George Tommy Brand Men'S Wear Is Located In The First Store In Zhuji, Zhejiang.

2010/8/16 8:43:00 191

Men'S Wear

  

George Tommy brand men's wear

Zhejiang

The first franchised store in Zhuji opened up.

This store is located at 43 East Bridge Road, Zhuji, with the background of British aristocratic culture, elegant decoration and exquisite dress. It is committed to bringing healthy and leisure quality life to male consumers in Zhuji.


George Tommy's Zhuji agent, Mr. Wei Gang, has been studying clothing for quite a long time, influenced by his relatives and friends.

This time he chose to join George Tommy, and Wei had his own consideration. He told the author: "men's clothing and women's clothing are relatively stable and easier to operate.

In March of this year, I went to Zhongshan George Tommy company to investigate. After that, I did not look for second brands.

On the one hand, I think George Tommy's product style, style, craft and fabric are very good.

On the other hand, I was George's Tommy company.

corporate culture

Work efficiency and team spirit are attracting.

Their team is very young, the division of labor is fine, full of vitality.

I am also asking for a very high character to catch up with them.

From March to now, the store was opened in a short time. "


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Exclusive shop

Mr. Wei is also very optimistic about the future. He thinks George Tommy's brand style and products belong to high-end positioning, and shop decoration is naturally not conventional. Therefore, all kinds of decorating materials and supporting products Mr. Wei have chosen very good materials.

The new store still needs to cultivate its stable customer base. Wei has spent a lot of time in this area, including printing twelve thousand posters in the early stage and offering some preferential activities.

Mr. Wei is confident that more people will become George Tommy's customers.


Every franchisee is open, and George Tommy company will send out staff to conduct professional guidance on store operation process, personnel recruitment and training, shop pattern planning, product display, terminal store management and so on.

At the scene, I met Mr. Chen Zunlian from the market department of George Tommy Garments Co., Ltd., Zhongshan.

Mr. Chen has been in Zhuji for half a month to help the new store open.

Mr. Chen said that the George Tommy brand was introduced into the Chinese market from the United Kingdom in 2002. Its store decoration has a strong British style.

The decoration style is simple, and the windows and booths are very strong.

The George Tommy brand is dominated by color, and this season's products use bright colors such as green, yellow, purple and red.

Mainly targeted at 25-40 year old young, energetic white-collar workers, office workers and successful people.


According to the author's understanding, George Tommy brand has recently expanded its development efforts, and has opened many stores in various places.

In this regard, I also interviewed Mr. George, the marketing center of the Zhongshan Tommy Garments Co., Ltd. at the scene.


"We are now in a stage of rapid development," said Mr Wu. "The franchisees are not eager to blossom everywhere, but we want to be steady and steady."

We always think about problems from the perspective of companies and customers.

The company has the responsibility to help franchisees make the store good and big, so as to achieve the long-term development of the brand.

We are not very demanding this year. We only have 35 stores, but now we have that number.

So in the second half of the year, we will focus our efforts on operation.

Our company plans to go public in 2012. This is also a project designated by the government, which puts forward a high demand for George Tommy brand.

It is very beneficial for franchisees to believe in the future trend of the company.

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