Fashion Designer Brands Enter Children's Clothing Market

2010/10/29 8:44:00 27

Fashion Designer Children's Clothing Market

Fashion designer brands enter children's clothing market

Gucci, Fendi as well as Stella McCartney And other brands have recently launched high-end. Children's wear Children's wear will become a stable product line for these luxury goods companies, and this is another progress of high-end fashion brands.

　　
This wise business decision will be of great significance. Children's Wear It needs frequent replacement, and children grow very fast, so as long as there are children at home, then there is always demand for children's clothing. And parents are more likely to be persuaded to buy high quality. Children's Wear 。

　　
According to industry research institutions Datamonitor Group Research, Europe Children's clothing fashion The situation is superior to other kinds of fashion.

　　
Even during the financial crisis, parents will not treat their children wrongfully. Once the economy is getting better, the money first goes into the children's market. So high-end clothing Enterprises should make children's clothing a separate product line.

　　
Some brands of children's wear "small adults" style. Paul Smith Children's size is introduced. Broken flower shirt, Jean Paul Gaultier The production of small windbreaker, and Missoni colorful knitted sweater.

　　
Gucci Creative director Frida Giannini At first, she was worried. Gucci I am afraid that the consistent sexy style is not able to control children's clothing, but now they have found a solution. Their children's clothes are inspired by bamboo and horse. Children's products include clothes, shoes, accessories, sunglasses and so on.

　　
Compared with the business motives of other brands, Silvia Fendi and Stella McCartney Get into Children's wear Market moves are more personal. Silvia Fendi and Italian company Simonetta jointly launch children's wear series, because Silvia Fendi already has a lovely little granddaughter, so she is very interested in children's wear.

　　
Stella McCartney has been pregnant for the fourth time, and has launched two children's wear series with GAP before. Next month, she has her own independent children's wear line.