The Traditional "Small Boss" Who Sells Clothes Will Be Pformed Into A Network Shopkeeper.

According to the monitoring data of China clothing dealer service center, China's clothing production and sales volume all ranks first in the world in the past ten years, and its sales increase year by year, which accounts for more than 10% of the total retail sales of our country. Since 2008, China's garment industry retail channel has been constantly adjusting and innovating, upgrading and upgrading, and the fashion brand has continuously strengthened its new channel mode, such as direct operation, joint operation, trusteeship, online shopping and group buying. At the same time, the traditional clothing dealer agents and franchisers have been constantly impacted. In this context, dealers also need to conform to the development and adjustment of the industry, and online touting is undoubtedly an important way for small shoppers to quickly occupy 300 million online shoppers.

According to the sample survey data from the China Electronic Commerce Research Center, it is now widely open.

Regarding this, Cao Lei, a researcher at the China Electronic Commerce Research Center, points out that clothing distributors, especially large shopping malls and department stores, have strong advantages in brand, user, promotion channel and after sales service, especially those of large shopping malls and department stores. They also have obvious advantages in brand, user, promotion channel and after-sales service, but they are also faced with the threat of unequal price under online and offline, which is easy to impact existing channel circulation and price system.

And the inline of Yintai network marks the beginning of China's traditional physical department stores starting to "nugget" a huge online shopping market, and in 2010, it is expected to become the "first year" of China's general merchandise industry's collective entry into e-commerce.

As a brand forum in China's clothing industry, Chen Xuejun, CEO, China apparel network, said: "China apparel network will tour the" China clothing distributors Innovation Forum "in Shanghai, Beijing, Guangzhou and other places. The aim is to enhance the marketing and overall management capabilities of the enterprises through the forums, and to build a platform for dealers to learn the latest industry experience, online and offline" two hands ", and expand the network retail channel, and become the year of clothing distributors.

It is reported that China apparel network was founded in July 2001, is the largest apparel industry portal website, providing professional B2B e-commerce, Internet marketing and other Internet application services, and provides e-commerce business, network marketing promotion, Internet advertising, corporate website building, integrity member services and other five businesses.

Since June 2007, we have reached close strategic cooperation with the first Internet listed company of A shares (002095, SZ) at the capital level.

Chen Xuejun said: in the past 10 years, China apparel network has actually done one thing, that is, playing the "bridge" between China and the world's clothing brands and tens of thousands of garment distributors. It has provided services for more than 5000 dealers, and has set up a database of over 100 thousand garment distributors in China.

Whether clothing manufacturers to find distributors, or dealers to find excellent brands, can be achieved through China's apparel network platform.

In addition, Chen Xuejun also revealed: in recent years, China apparel net has acquired or built 51 fashion nets, needle line international popular information network, China clothing network and clothing investment net, and has built up the apparel e-commerce website cluster covering the upstream and downstream of the domestic apparel industry chain, and gradually realized the collectivization operation of the website and the company's plan to impact the gem.