Mcglaughlin And Sina Work Hand In Hand In Marketing

2010

In late 2010 and early 2011, Mcglaughlin and

President micro-blog wonderful interaction

Mcglaughlin is one of the largest online garment enterprises in China. The products include clothing, home, accessories and other product lines.

On the afternoon of December 30, 2010, President Mcglaughlin sent a message to Sina micro-blog: "give my fans a new year's gift from the fans of the wheat net. We are all the ladies and gentlemen of the wheat net. We must express our wishes. Before the new year's day, we reply to this friend of micro-blog, who wrote the membership number or E-mail, and the 2011 Annual delivery fee is free!"

As soon as the voice dropped, Cao Guowei, President of sina, replied, "Mcglaughlin CEO's New Year gift.

It seems that the stimulus is not enough, is it to consider sending a collar again? "Gu Bei Chun immediately said," Guo Wei opens his mouth, and I'll take one hundred scarf to deliver it. "

In the evening of the new year's Eve, thousands of people forwarded micro-blog, President Mcglaughlin's president Gu Beichun, and even Cao Guowei, who was watching the premiere of "impression Putuo". He also thought of "scarf" in the cold. He said, "to respond to the activities of Gu, from now until midnight, if you send this micro-blog, you can get a micro-blog collar."

Please take care of the shipment.

Gu Beichun replied quickly, "no problem. I have the delivery charge."

Up to now, micro-blog's annual freight free micro-blog has been forwarded and answered more than 20 thousand times.

Mcglaughlin and Sina sent nearly 10000 "collar".

Gu Beichun sighed: "Sina micro-blog is too powerful!"

In addition to CEO interaction, Mcglaughlin official micro-blog has also done a lot of promotion with this activity, as well as statistics on the number of winners, the award-winning list, the exchange and interaction among customers.

Official micro-blog

Mcglaughlin, the person in charge, said: "Mcglaughlin has always focused on interaction with customers, and micro-blog has provided a very effective platform. This time we joined hands with sina to send our activities around the neck. We wanted to take the opportunity of the new year to express our wishes to Mcglaughlin supporters. We didn't want to get the support of so many fans. We were also very touched by the warmth we passed on micro-blog."

The director said that Mcglaughlin's customers are a group who love fashion and new things, which is very consistent with micro-blog's users.

After Mcglaughlin opened Sina micro-blog, many fans came in. They shared their fashion views and shared their understanding of Mcglaughlin products, making micro-blog a fashion exchange platform.

Mcglaughlin's internal product matching team, often based on the current hot spots, combined with Mcglaughlin's products, helps fans to match their costumes, such as the most popular stacked leopard scarves this winter, and the magnificent legs and legs of the big show.

Fans not only get fashion information, but also find ways to achieve them.

In addition, on Mcglaughlin micro-blog, there are often some promotional messages, some of which are Mcglaughlin's own promotions, some of which are promotions with other brands (such as cake brand waffle boy), which have been quickly forwarded and attracted many fans' attention. Fans have learned from micro-blog that Mcglaughlin sells many fashion related products besides clothes.

Another important function of micro-blog is to receive immediate suggestions and feedback from customers.

Some users sent messages to Mcglaughlin via micro-blog to reflect the problems encountered in the shopping process. For these feedbacks, Mcglaughlin responded quickly to micro-blog and immediately helped solve many problems. Many customers were surprised and moved, and Mcglaughlin solved the problem so quickly.

Mcglaughlin responsible person said that through the interaction on micro-blog, the company's image is more humane. Mcglaughlin hopes to act as fashion consultant and shopping person around micro-blog fans. At the same time, it will further improve products and services based on customer feedback.