Comment: Online Department Store B2C Will Become A Three Faced Pattern.

Recently, media reports said WAL-MART wanted to hold Jingdong.

Liu Wei, a researcher at the business consulting department of Bo Wei, thinks that he has achieved certain success.

Liu Qi said that the incident can be analyzed in the following aspects.

B2C industry is in the critical period of opportunity for the two development.

After more than 10 years of development, China's B2C e-commerce industry has completed the cultivation of the market, and has accumulated a certain degree of brand identity and user scale.

With the increasing proportion of online shopping in the whole society, the B2C platform is faced with challenges such as logistics distribution capability, one-stop shopping experience and personalized service level based on information management system.

Enriching product lines and improving service capabilities has become the key work of the two development of B2C mall.

Listing and financing help B2C electricity supplier layout online department store

In the market environment where challenges and opportunities coexist, it is an inevitable choice for B2C platform to continuously improve the platform front end and back end service capabilities, expand product lines and dig deeper into user value.

At the same time, the expansion of product line from vertical to comprehensive helps to lower the cost of infrastructure construction such as logistics system and information system of e-commerce enterprises.

The recent B2C industry financing tide will directly promote the electronic business platform to increase investment in logistics system and information system construction, and rapidly expand the category of general merchandise products outside the original advantage areas.

The B2C of the department stores has become a "three pillars" pattern.

Under the trend of the comprehensive development of B2C leading enterprises, the electronic business platform, which belongs to different segments of the market such as 3C and books, quickly entered the other market and launched an all-around competition in the department store market.

From the perspective of user size, capital strength and operational capability, the domestic B2C market will form a "three pillars" pattern including Jingdong, Dangdang, and excellence. Meanwhile, the development path of Taobao mall will also have a significant impact on the competition pattern of the online department store industry.

Meanwhile, Liu Qi put forward the following suggestions.

Under the trend that the B2C platform product line of the department stores is becoming more and more coincident, the B2C leading enterprises should provide users with good and personalized consumption experience and enhance user activity and loyalty through optimizing logistics distribution system and improving user data mining capability.

According to the category of "long tail" department stores, we can make up for the shortage of our own product lines through the "store in store" mode, satisfy the users' one-stop shopping needs, and gather high-quality sellers' resources to enhance the value of their own open platform.

For small and medium-sized B2C providers, facing the capital barrier of front-line brands, it is necessary to develop their own niche market. Using open platform "store in store" mode to import user traffic will also become its opportunity.