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2010 Henan Clothing Brand Development Breakthrough History Record

2011/1/18 11:29:00 106

On the morning of 13 January, organized by the Henan clothing association, Jin Rong International Light Textile City, Zhengzhou silver root Company limited by guarantee and Zhengzhou trousers City Management Committee hosted the "2011 Henan clothing industry thousand elites Spring Festival Association" held at Zhengzhou International Convention and Exhibition Center.

The rapid development of the industry has been affirmed by many parties.

At the meeting, the Henan Provincial Department of industry and information technology and Henan garment industry association were in charge of

Clothing industry

The garment industry gathering area, which has made outstanding contributions in the development, has issued the "Henan province undertaking industrial pfer demonstration area pilot" and "Henan garment industry base" Industrial Promotion Award. Henan Provincial Federation of trade unions, finance and trade, light textile and tobacco trade union awarded the "2010 Henan clothing industry labor relations harmonious enterprise award".

Li Guosong, President of Henan garment industry association, said in a speech at the fellowship meeting that in 2010, with the care and support of all levels of government and the broad member units, the work in 2010 has basically been completed, and a satisfactory answer has been handed to everyone.

In the coming year, the Henan clothing association will continue to focus on the "fried industry, pushing the brand, creating the environment and winning the policy". We will continue to adhere to the three service tenet of "serving the government, serving the industry and serving the enterprises", continue to strongly push the shift of the garment industry, continue to strongly push the development of the member enterprises to speed up development, continue to strongly promote the construction of the clothing brand of the Yu faction, continue to strongly promote the internal and external exchanges of the Henan style clothing, and continue to strengthen the service of the association.

Through the planning of major events to promote industrial upgrading, to create a high fashion in the central region as the goal, to promote the rapid development of the whole industry, and to form a new pattern of Henan's big clothing at an early date.

association

Highlight the role of county clothing industry promotion

The Henan garment industry association signed a strategic cooperation alliance agreement with the Xiayi County People's government and the Fugou County People's government.

In order to boost the development of the county economy and give full play to the wide range and strong professional ties of the trade associations, Henan Garment Association is very helpful to the county (city and district) to carry out investment promotion activities.

Nanyang, Kaifeng, Huaiyang, Xingyang, Xinzheng and other cities and counties related leaders and investment personnel went to Fujian, Guangdong, Shandong, Zhejiang, Jiangsu and other regions to carry out business investment, which directly led the Guangdong garment enterprises to settle in the garment factory industrial park, and 3 sheep sweater enterprises settled.

Industry positioning, accurate development potential to be promoted

Standing in the important undertaking point of "11th Five-Year and 12th Five-Year", Henan's clothing industry is "

The 11th Five-Year

"The objectives set forth in the plan are also clear. We should expand the scale of clothing production, give full play to the advantages of the regional clothing circulation center in Zhengzhou, actively undertake industrial pfer, and focus on the trousers industry, casual wear, knitted garments and children's clothing, and strive to create 2-3 National famous brands.

Zhengzhou, the capital of Henan Province, also formulated the clothing planning during the "11th Five-Year" period, making it clear that Zhengzhou will become China's "trousers industry capital", so that the production and sale scale of trousers products will be the first in the country.

From 2006 to the end of 2010, a series of figures emerged in Henan's clothing industry, which also highlight the achievements of Henan's clothing industry.

According to Li Aihua, Minister of Comprehensive Information Department of Henan clothing association, in 2006, the apparel industry in Henan ranked eleventh in the country. In 2006, the clothing enterprises in Henan above scale made 210 million garments, and the total number of enterprises increased to more than 4000; after the middle of 2007, Zhengzhou women's trousers pformed from the main production of chemical pants to leisure and cowboys.

At present, there are more than 8000 clothing factories in Henan province. In 2008, Henan made the development direction of clothing in the next 5 years.

That is to say, in the 5 years from 2009 to 2013, we should give full play to our own advantages and vigorously develop the garment industry. In particular, we will strive to achieve the leap forward development of the women's clothing industry. We will increase the number of garment enterprises from 8000 in 2009 to 1.5, and increase the proportion of Enterprises above Designated Size to 1/3. In 2009, the clothing industry in Henan still achieved a 25% growth rate in spite of the impact of the international financial crisis.

Development of clothing brand breaks through a new record in history

In January 2010, the clothing brand "M·SUYA" owned by Zhengzhou leading Clothing Co., Ltd. was identified as China's well-known trademark. This is the first well-known Chinese trademark in Henan clothing industry. In October 2010, Zhengzhou's "DUSEN" and "picture" were identified as "well-known trademarks in China".

This is the second well-known trademark of Henan's garment industry, and the first well-known trademark of Henan men's trousers.

In 2010, the brand names of five brands, such as Ya Li Da, nun, Du Sen, happy snow season, and Han Di, won the title of famous brand products in Henan, adding "new coordinates" to the development of the industry brand. Some enterprises also obtained relevant policy support and stimulated the enthusiasm of the brand building of the industry.

At present, "M·SUYA" and "Dun Sen" have become the weathervane of Henan clothing. A large number of famous brand clothing enterprises in China, such as "Yali Da", "ESEY", "Golden Rose", "nun Lun" and "deyston", have also made great progress.