Inventory The Annual "Keywords" Of Sewing Machine Industry In 2010

In 2010, the international economic situation was still turbulent, and the pace of slow recovery after the financial crisis was still uncertain due to the unpredictable pattern.

From the panic caused by the European sovereign debt crisis, to the fear of "printing money" caused by quantitative easing in the United States, to the international "currency war" without gunpowder smoke. All of them affect the ups and downs of the global market.

Under the influence of this domestic and international environment, Chinese sewing is characterized by recovery Mechanics Industry, experience and harvest come to the end of the year. Looking at the domestic sewing machine industry in 2010, it has made great achievements in the past year, but the sudden appearance of "lack" and the sound of "rise" have really mixed feelings of the industry. This issue focuses on 2010 Sewing machine industry The annual "key words" of may make the picture of the annual industry development clearer and make the road of 2011 more stable and solid.

An impressive recovery

With the inertia of the original stimulus policy and the additional strength of the new policy, the world economy finally broke away from the quagmire of the financial crisis in 2010 and entered the track of slow recovery.

With the positive development of the world economy, it started from the overall recovery last winter and this spring, industry Sweep the gloomy situation. From the beginning of the recovery, the vast majority of industry insiders faced it with a cautious and optimistic attitude. We can see the reason for this attitude from the state of the industry in the crisis.

Let's return to the financial storm that has shocked us so far. According to the statistics of the China Sewing Machinery Association, the overall production and sales volume in January 2009 dropped by 80% compared with the same period in 2007, and the foreign trade and domestic sales were even more green: almost all were negative growth. From November 2008 to August 2009, the freezing period of the industry lasted for nearly a year, and what fell to the bottom was not only the performance, but also the people's heart and morale. Disappointment, hopelessness, and despair have different expressions in the industry.

Fortunately, the belated recovery finally came on the scene. After entering the Year of the Tiger, from no orders to too many orders, the situation of ice and fire makes too many people feel happy after rebounding "weightlessness". Faced with this situation, more and more people in the industry have changed from cautious optimism to firm comprehensive recovery theorists. The fact also confirms that this view is correct: in 2010, the production and sales volume increased by more than 30% compared with 2009, and the export even reached the best in history. In September, the monthly export volume reached the highest in history. The high-end field of the industry represented by electromechanical integration even experienced blowout, and the output is expected to exceed one million within the year.

But looking back, with the gradual weakening of economic growth repair power such as destocking and the gradual withdrawal of stimulus economic policies, the world economy has shown a basic trend of slowing growth. It can be seen from the slowdown of sewing machine industry exports in the fourth quarter that the annual growth was high at the beginning and low at the end, and the recovery of high growth seems to be unsustainable.

At the same time, China's economy is under pressure from the sword of Damocles, which is hanging over the head due to the fear of "double bottom", inflation, exchange rate and trade protectionism. Of course, the sewing machine industry cannot be alone. The structural problems that inherently restrict the development of the industry remain the same. Faced with the severe test of the external international economic situation, the industry is recovering in an all-round way, and new and old problems are highlighted at the same time. At present, how to predict and reflect on the opportunities and prepare for the next structural adjustment of transformation and upgrading will be the biggest challenge to the industry in the future.

Most valuable cooperation

At the beginning of the year, as a model of cooperation between backbone enterprises of complete machines, Shanggong Shenbei and Zoje reached a cooperation intention, and then signed a strategic cooperation framework agreement and a supplementary agreement, formally acquiring 29% of the shares of DA Company held by Shanggong Europe. Coincidentally, in January, Hangzhou Heavy Machinery and Tiance officially merged to establish Hangzhou Haicheng Garment Equipment Co., Ltd., which became another example of successful cooperation among industry dealers in 2010. In addition, the school enterprise cooperation in the industry is still in full swing. At the end of the year, with the strong promotion of the Association, the cooperation between Zoje, Xingdahao and Beijing Technology and Business University was just in time, and it was also worth looking forward to in talent construction and scientific and technological innovation.

Looking further ahead, the global M&A in 2010 was particularly popular, especially in emerging markets, where M&A activities accounted for 33% of global M&A. This undoubtedly gives China, one of the most dynamic emerging markets, an opportunity: when accelerating the transformation of the economic development mode and structural adjustment, improving the quality and efficiency of development, and accelerating the adjustment and optimization of the industrial structure, mergers and reorganization cooperation with the best to compensate for the shortcomings must be one of the most worthy means to promote.

Obviously, when the sewing machine industry is fully recovering, more enterprises with long-term vision have realized this. Strengthening cooperation among enterprises, promoting complementary advantages, and focusing on mergers and acquisitions are effective ways to transform the operating mechanism, establish a modern enterprise system, strengthen technological transformation, promote technological progress and independent innovation, and improve market competitiveness. {page_break}

In the 12th Five Year Plan of the industry, it is clearly encouraged to merge and restructure sewing machine enterprises and acquire the excellent assets, technologies and brands of foreign sewing machines, which caters to the most valuable part of cooperation. At the same time, after the financial crisis, the industry enterprises have really realized that they must complement each other in order to be successful. If they break down, they may collapse together, because enterprises are interconnected and must cooperate with each other.

In Davos, Switzerland in 2009, Wen Jiabao used a vivid metaphor: "holding together for warmth", calling on and advocating the international community to overcome the difficulties together; At Davos in 2010, Li Keqiang also had a very vivid metaphor: "jointly make the cake bigger". Obviously, China has injected new Chinese wisdom into global cooperation, which is the Chinese people's understanding of the relationship between themselves and the environment: competition, more cooperation, cooperation is the premise and foundation of competition. Because cooperation is the most valuable part of dealing with the relationship between countries, industries and enterprises.

Potential energy conservation

From Copenhagen to Cancun, low-carbon economy has arrived as promised. As the strategic choice of major countries in the world to coordinate economic development and protect the global climate, accelerating low-carbon transformation and energy conservation and emission reduction are bound to be the responsibilities of China, a major country in the world, in the face of the world.

In 2010, the awareness of energy conservation and efficiency in the industry continued to rise. More and more enterprises are improving their concepts and taking practical actions in parallel. New products and technologies marked by energy conservation and efficiency are coming in a rush, which is encouraging. In response to the development trend of energy conservation and emission reduction advocated by the country, the sewing machine industry also showed a responsible attitude.

There is also a remarkable event to explore the energy-saving and efficient field of the industry. With the active efforts of the Association, on September 21, the Guidelines for the Application of Key Projects of the National Science and Technology Support Plan "Development of Tunnel Continuous Large Washing Units and Efficient Sewing Equipment" was released, officially launching the project plan of "Development of Tunnel Continuous Large Washing Units and Efficient Sewing Equipment". It is not unprecedented to pay such high attention to the sewing machinery industry at the national level. Subsequently, the industry motor development forum was held, and how to apply high-efficiency and energy-saving motors added new hot topics to the industry.

Throughout the past year, the country's emphasis on energy conservation and emission reduction has reached an unprecedented level, eliminating outdated production capacity, strictly controlling "two high" projects, and strengthening energy conservation supervision by means of administrative accountability, which can be seen in its strong determination and strength. The trend of development is irreversible. If we fail to respect the law and follow the trend, we will master new equipment, new processes and new technologies that can effectively save energy and resources and protect the environment as soon as possible, and the difficulty of innovation and upgrading will inevitably increase.

Fortunately, in 2009, the proportion of electromechanical integration products representing high efficiency and energy saving increased to 25%, and in 2010 it reached 50%. Step up, measures increase, and technology research and development become stronger. It is of far-reaching significance for the industry to catch the fast train of "energy conservation" transformation and upgrading as soon as possible and seize the advantageous commanding heights. It is the potential for the future development of the industry to benefit many service enterprises, experience the benefits of efficient, highly automated, and energy-efficient equipment, and meet their demands.

Of course, how to join hands with the downstream clothing industry in the field of energy conservation, echoing each other from afar, is bound to have a positive impact on "Made in China" to improve international competitiveness, which is also the potential of energy conservation, the "trump card" that determines the success or failure of industry transformation.

Exchange rate in urgent need of attention

Undoubtedly, China is a country with a high degree of export dependence. Made in China not only bears the reputation of "low price and good quality", but also bears the test brought by the increase of export costs and risks.

In 2010, as the Federal Reserve's purchase of long-term US treasury bonds, an economic stimulus known as "quantitative easing", came on the scene, the continuous plunge of "injecting US dollars" made the RMB rise when it was "appreciated". As a result, the "American center" and "money printing" effects of self will not only export more inflation concerns, but also increase the uncertainty of the prospects for global economic recovery. Inevitably, the real currency war in 2010 loomed. The fact is that the steady decline of the US dollar is to some extent conducive to stimulating US exports and curbing non US exports to the US, which is exactly the "rebalancing" process that the US hopes to see.

Looking back at China's foreign trade throughout the year, the overall environment has gradually improved, and exports have resumed growth. In October, the total export volume reached 135.9 billion US dollars, up nearly 23% year on year; The clothing industry's exports from January to September reached 93.488 billion yuan, up 19.03% year on year; The export of sewing machine industry from January to September reached 1.14 billion US dollars, up 34.23% year on year. However, the appreciation of the RMB, inflation and rising labor costs have become the "big stones" of Chinese export enterprises.

What about China's export trade, where is the way out for the manufacturing industry, and how should the sewing machinery industry face it? This has to face a heavy topic in front of the industry, which makes people pay more attention to it. It should be noted that, whether in the sewing machine industry or in the downstream clothing industry, the high growth rate of exports stems from the low base number after the financial crisis swept through. Fully aware of this, can we still remain unconditionally optimistic about the export prospects?

When the exchange rate changes and the RMB continues to "appreciate", the huge pressure on clothing exports will then affect the upstream sewing machinery industry. At the same time, with the increase of export product quotation, the purchase behavior and purchase strategy of foreign buyers will be changed virtually. The buyer may pass on its procurement costs and risks to Chinese sewing machine suppliers, and at the same time, it will put forward higher requirements on the price, added value and services of sewing machine export products. {page_break}

For Chinese sewing machine export suppliers, in addition to reducing product prices and controlling costs, while paying attention to the exchange rate, it is the best time to turn the high-end product route into one of the most important export strategies.

Continuous challenging absenteeism

Just after seeing the controversy over Lewis' inflection point, I heard that there was a lot of controversy about whether the demographic dividend would disappear. After entering the Year of the Tiger, it seemed that it was difficult to recruit workers, and the manufacturing bases in the Yangtze River Delta and the Pearl River Delta quickly spread. Lack of work is not a rare word this year, but it is particularly eye-catching this year. Because of the economic recovery, the financial tsunami ebbed, and the lack of workers gradually exposed on the beach.

In the first half of the year, the sewing machine industry was also faced with a severe "labor shortage" while its production capacity recovered rapidly. The current situation is that no matter the whole machine enterprises, commercial enterprises or parts enterprises, they have been affected by the shortage of personnel. For example, the employment gap of Zhejiang commercial enterprises is generally more than 70%; The capacity of spare parts enterprises, affected by the shortage of workers, is only 60-70% of that before the crisis. Even more enterprises sent people to Guangdong, Fujian and other clothing industry distribution centers to recruit people, and the results were unsatisfactory

However, "lack of work" is not "lack of work". On the one hand, there is a shortage of skilled workers in industrial enterprises, and the "rich" labor force cannot meet the standards and requirements of enterprise employment; On the other hand, we should think deeply about the changes in the structure and concept of labor force objects. For a new generation of migrant workers, jobs with low wages, too much overtime, boring work, little room for growth and no future have been "abandoned". Under the development of the new era, the young generation who came from the countryside with the dream of city is different from their parents in their desire to realize their own values.

The key is to see the essence through the phenomenon and recognize the real situation after the appearance of lack of work in time. In addition to conventional means such as improving workers' wages and benefits and improving the working environment, it is more necessary to prepare for the normal phenomenon of lack of work as early as possible.

What is gratifying is that in terms of talent training, the industry has accelerated and achieved remarkable results. The second skill contest named by Xi'an Standard Company is still better this year than in previous years, and the number of participants, regions and influence have significantly improved in breadth and depth; The cooperation between schools and enterprises to cultivate senior talents has been strengthened, and Zoje, Xingdahao, Tongyu, Case and others have cooperated with universities.

Of course, the lack of labor is not only a negative factor for the development of the industry. While the "backward forcing" mechanism shows its power, forcing the transformation and upgrading of enterprises' technical equipment and business model, it can be said that the spring of large-scale popularization of electromechanical integration has finally arrived.

Price rise of five flavors

The coexistence of deflation in developed countries and inflation in emerging market countries is a unique scene in 2010. While developed countries are suffering from deflation, the anxiety and panic caused by inflation to developing countries are spreading. In November 2010, China's consumer price (CPI) rose 5.1% year on year, and the producer price index (PPI) of industrial products rose 6.1% year on year. The price index has greatly exceeded the preset inflation warning line.

Then look at bulk commodities. The prices of cotton, soybeans, sugar and other commodities are constantly breaking records, and the main raw materials, including pig iron, steel and non-ferrous metals, are driven by them, rising steadily. The rise in price is like a domino that has been pushed down, which is rapidly transmitted between the upstream and downstream of the industrial chain. The impact of this round of price change caused by raw materials on various industries has already emerged. In addition to the price of terminal products being affected, the pattern of related industries will also change quietly.

When ordinary consumers feel the soaring price of clothes in the mall, the "crazy cotton" has made the service enterprises want to cry without tears. When the service enterprises face multiple pressures of rising raw material and labor costs, the relationship of solidarity determines the pressure of rising prices transmitted from the downstream, which is bound to be borne by the sewing machine industry in a certain period of time. Will the profit space of the downstream, which was already stretched to the limit, be sharply compressed due to the harsh requirements on the price, added value and service level of sewing machine products?

Price rise is a worry. In the past year, the development of industry enterprises has always been under the threat of three sharp swords of rising raw materials, labor costs and management costs. However, the original weak bargaining power, low profits, extensive management, weak research and development capabilities and other problems seem to be gradually amplified under the pressure of rising prices.

A rise in prices is welcome. Over the years, the decoupling of the value and price of sewing machine products has always been puzzling. Under the fierce market competition that does not follow the rules of "licensing", high-speed flat sewing machines cannot sell clothes, computer flat sewing machines cannot sell mobile phones, and ordinary flat sewing machines cannot even sell bicycles. The situation is mixed.

Stairs often ring, but no one comes down. In the past, low price competition was true, and price increases were far away. The real increase of sewing machine products reflects the concerted efforts of the industry in a severe situation, and also provides an opportunity to get rid of the dilemma of high cost and low profit. However, whether the expected effect can be achieved remains to be tested by the market.

Some people may sigh that price rise is really a double-edged sword, which makes people happy and worried.

Embarrassed shortage

The rebound of the industry after the crisis in 2010 marked an extremely sharp V-shaped pattern, which was diametrically opposite to the expected slow and hot growth, and seemed to push from the trough to the peak overnight. However, both the parts and the whole machine are in a state of tight supply, which is unexpected.

What was unexpected was not only the current situation of out of stock, but also the quietly changing supply and demand relationship in some industrial chains. It is hard for the whole machine to hold money to buy parts, which makes the parts enterprises "turn over serfs to sing". From watching others' faces to letting others see their faces, they are very happy. The reversal of the two poles of the zero change relationship, from taking goods on credit to prepayments, fully demonstrates the reversal of the original normal cooperation relationship.

If the lagging production capacity of parts enterprises is the main reason for the concentration of stock outs in the recovery of the industry, it can be said that on the one hand, it is due to the shortage of labor, on the other hand, it is due to the mentality of hesitation and lack of confidence developed by the subordinate status under the abnormal cooperation relationship in the past.

The advantage of out of stock is that it passively adjusts the original abnormal cooperation status of the industrial chain, so that such parts enterprises regain confidence, regain respect, straighten out the upper and lower cooperation, and rebuild the rules of the game; The significance of out of stock lies in how enterprises establish safety stock. In the case of large fluctuations in demand, it has the ability to supply continuously, and in the case of unbalanced production, it ensures the normalization of production.

However, it needs to be noted that it is particularly important to improve the awareness of supply chain integration, so that the relevance between enterprises is greater, and the enterprises in the supply chain can quickly respond to the market, meet market demand, and form closer organizational relationships.

Enterprises in the supply chain should understand that they are partners rather than rivals in meeting the wishes and needs of downstream customers, establish a trust mechanism, realize information sharing, establish an automatic ordering/replenishment system, and adopt standardized cooperation processes to achieve common interests and win-win results. In order to avoid the "bullwhip effect" caused by the lack and inaccuracy of information.

If out of stock can make more and more enterprises realize that competition is no longer the competition between companies or between brands in the past, but the competition between supply chains, then there should be no "white shortage" in 2010.

Repeated infringement

Fake and inferior products, trademark and patent infringement are just like the persistent disease of the industry, which has puzzled the industry for many years and is deeply hated by the industry. However, those who try to enforce the law by themselves have been repeatedly prohibited.

In February, the People's Court of Jiaojiang District, Taizhou, concluded a case of counterfeiting another's registered trademark. The defendant, Ye, was convicted of counterfeiting a registered trademark, sentenced to three years' imprisonment and fined 200000 yuan, becoming the most vicious example of unscrupulous infringement "planting" in the industry. In April, Xingdahao, who has a strong sense of rights protection in the industry, also carried out the rights protection to the end, and sent Mr. Li, who counterfeited his electronic control products and used his trademark, to the trial seat.

The reason why the experimenters have taken risks again and again is that they have made a lot of profits because they have tasted many sweets; The infringed enterprises are deeply affected by them, but there are few measures, because of the weak awareness of rights protection and the hard road of rights protection.

For many years, "Made in China" has started from simple export processing, which is stronger than OEM of world brands. There is no doubt about its overall manufacturing capacity and strong imitation ability. However, "Made in China", with its increasing output and share, has repeatedly encountered "patent gate" incidents in the international market, and the overall image of domestic products has been mixed. When can "manufacturing" become "creation"? Taking an innovative and sustainable development path is an issue that industry people must consider when choosing their future.

Obviously, illegal copying and 100% copying cannot bear such responsibility and mission. Those who advocate immediate interests will also be the bearers of drinking poison to quench thirst. {page_break}

To participate in the global competition and not be a rule maker for the time being, we should know how to abide by, be familiar with, master and use the rules. Today, domestic enterprises with some international market experience are not in the hesitation of "obeying the rules", but in the confusion of "how to obey the rules". Being unfamiliar with the rules, some enterprises are afraid of intellectual property rights. When foreign enterprises make infringement accusations, they have to deal with them in an irregular manner, resulting in huge losses. The former should be followed by the latter.

On October 21, with the issuance of the final judgment of Guangdong Higher People's Court, the patent infringement case between Zhongshan Tianhong Motor Manufacturing Co., Ltd. and Zhongshan Xiaolan Hualang Motor Manufacturing Co., Ltd. finally ended in Tianhong's victory. This patent protection case, which lasted more than a year, also concluded the field of intellectual property rights in the sewing machinery industry in 2010: infringers will reap the consequences.

Looking back on 2010, as a mirror image of economic history, the economic ecology presented to people in the past year has gradually recovered from recession. The financial and economic reforms carried out by mankind to fight against the financial crisis have not stopped, and innovation is still continuing; As an extraordinary year in the development history of the sewing machinery industry, the annual key words try to sum up several highlights of the industry's development in a year. Although problems still exist and challenges remain serious, the efforts and exploration of industry enterprises in the recovery are gratifying and exciting. At the beginning of the new year, we have reason to say that, The development of sewing machinery industry in 2010 is worth remembering.