Fashion Trend Of Fashion Design

Misunderstandings of enterprises in dealing with popular trends

Compared with foreign countries, Chinese textile and clothing enterprises seem to spend much less on fashion trends. They will recognize Service and design guidance for fashion trends is useless. In fact, in the era of creativity first, who has mastered fashion Trend, who will win in the market. Enterprises need to change their attitudes towards popular trends.

In addition, some textile and clothing enterprises are completely dependent on fashion trend organizations, hoping that they can go deeper into production Product research and development. Qi Mei introduced that no international fashion trend research institution can do this. “ The enterprise cannot understand the fashion trend rigidly. Although the fashion trend is very important, the trend is not copied Can be used. The work of fashion trends is to convey to enterprises what is popular, and enterprises should combine Consider how to cater to this trend in your own situation. At the level of consciousness, enterprises should first break a concept, that is Yes: I will do whatever the trend says is popular this year. "

Qi Mei said that some textile and clothing enterprises did not target their own target markets because of different levels The same consumers and different regions have different preferences for color and style, and trend information is often a general Body direction, comprehensively analyze the trend information, extract valuable information according to the target market, To get twice the result with half the effort.

In addition, some enterprises will think that as long as their designers pay attention to fashion trends, they can. According to Qi Meijie Shao, ordinary designers also have professional backgrounds, but they cannot engage in professional trend research. Because he might Limited to their own enterprises and brands, it is difficult to jump out of their own circles to grasp the trend from the overall situation. In addition, The lack of cultural insight is also difficult to research and develop from the depth of popularity, and it is difficult to "know what is and why it is" ”。

Fashion trend=commercial gimmicks?

At present, in the market, there are often some enterprises and brands that use an authoritative platform to release popular trends and claim that they What the enterprise releases is the future trend of clothing representing a certain category in China. Or, the trend has become A selling point. As long as it becomes popular, there will be money to earn.

In this regard, different organizations and different people have different views on different phenomena.


Some people will think that, to some extent, popular trends are equivalent to commercial games. When merchants praise a certain category collectively When shopping for goods or products, when consumers feel confused, businesses and industries need to guide consumers to consume At the same time, these "commercial gimmicks" should also be in line with consumers' purchasing psychology and desire.

Qi Mei introduced that at present, some enterprises will conduct research and release on the popular trend of a certain category in combination with the authoritative platform. This naturally cannot avoid the need for enterprises to enhance their own popularity. But with the help of resources, funds Strength will be more effective in the study of fashion trends. Such research results must not serve individual enterprises The ultimate goal is to serve the industry and contribute the research results of fashion trends to the whole industry.

What are fashion trends?

Liu Yong:

Everyone has different views on fashion trends. When we talk about fashion now, we mean style fashion. Because of consumption People are more and more particular about the personality of wearing, and seldom wear the same clothes in life. But when style is popular, style The specific performance is different.

Shi Jie:

The release of fashion trends is an inevitable stage of the division of labor in the industrial chain, and the key is that fashion trend research institutions should grasp the time Only in this way can the appeal and importance of fashion trends be determined.

Wang Wei:

The fashion trend is the market rule summarized by experts after careful consideration, which can guide designers The product development of the next quarter is verified after the products of the next quarter are launched.

According to the market law, the prevailing trend is that the upstream market drives the downstream market. Promotion process of fashion trend, actual On the other hand, it is a process of gradual "civilian" evolution from the trend of high-end brands to mass brands.