Sales King: Terminal Promotion, Get Rid Of The Vicious Circle Of Price War

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The purpose of terminal is to attract consumers to purchase. This requires that we first understand the needs of consumers. According to Maslow's hierarchy of needs theory, we divide demand into five categories: physiological needs, security needs, social needs, respect needs and self actualization needs, from lower to higher levels.

If simply summed up, it can be divided into material needs and spiritual needs.

The use of price to promote sales is to meet the material needs of consumers. Maybe after consumption, he will not leave any impression on the product and brand, nor will he create a higher brand loyalty.

Apart from price factors, there are many other ways to meet the material needs of consumers. For example, gifts and gifts are also paid attention to, not everything can be presented as gifts, and there is a certain correlation between products and related activities.

A shoe store's sales promotion activities in the 38 quarter are very innovative. Every woman who buys shoes in the shop offers a leather wallet or a belt. The intention is to give her boyfriend or husband. The man who buys shoes in the shop sends a bouquet of roses to his own girlfriend or wife. The activity is held down, and the effect is very obvious. Many customers are very touched on the spot.

This involves meeting the needs of consumers at the spiritual level.

Satisfying the spiritual needs of consumers is far more important than satisfying their material needs. It can make consumers move from the heart and cultivate customers' high loyalty.

Then how can we make sales promotion achieve this effect?

I think, first of all, businessmen should take the consumer's point of view into consideration, earnestly start from the interests of consumers, and try to serve consumers, so that they feel that you are truly serving them, making them feel that shopping is a pleasant enjoyment process, rather than a commodity trading activity.

Secondly, activities should be "well-known", promotion should be convincing, so that consumers think activities are natural and necessary.

Like the May Day and the eleven festival day, it is not necessary to elaborate. It can also be artificially manufactured, such as public welfare and charity. It should be good at taking advantage of the outside world. It is a brilliant idea for Coca-Cola to use the torch relay of Olympic torch to pmit this activity that attracts worldwide attention. It is a brilliant idea to plan an QQ online torch relay torch relay.

The name of activity can be many, it is man-made. The important point is to convince consumers. Once again, the content of the activity should be attractive, so that the consumers will be interested in it after watching it, and will be happy to take part in it. At the same time, the theme of the activity must be related to the product.

It is also the torch relay online event hosted by Coca-Cola, which can be the torch bearer of the Olympic Games. It is everyone's dream, but the person who can really become a torch bearer is very rare. Coca-Cola seize this business opportunity and plan such an online pmission activity. The form is very new, attracting many consumers to participate. The number of online applicants is overwhelmed. It should be said that a good publicity effect has been achieved, and there will be a lot of help for Coca-Cola's promotion.

In short, promotion can not always look at the price, and the reasonable use of other promotional methods will also play a "surprise" effect.

Only after truly mastering the needs of consumers can we plan an unusual promotion plan.

Terminal promotion, get rid of the vicious circle of price war is the king!