Down Clothing Brand Agent Lu Yun: My Franchisee Will Not Lose Money.

With such a woman, she represented four. Down Jackets The brand manages more than 400 franchisees. brand Exclusive shop. In the past two years, the turnover of this franchise mode has increased by 300 to 500%. Only a more than 60 square meter store in Yancheng, Jiangsu, can make millions of profits in 4 months. She is Lu Yun, and her company, Shanghai Bing Sheng Fang. clothing Limited company.

Lu Yunsi is always busy. It's not easy to interview her. After waiting for nearly a month, she always says "sorry, it's my problem. I'm too busy to interview." It annoyed me but waited for her schedule without complaint.

Knowing Lu Yun is the new conference of Lang Mandi in 5 this year. The general manager of Lang Mandi Feng solemnly introduces the leader of the down jacket industry to the guests on the spot. Her slim body stood on the stage, but her voice was very loud, and her speech was infectious.

　 Entrepreneurial mentality

Like most entrepreneurs, it is not easy at the beginning. At the beginning of Shanghai, 200 thousand of the total family belongings. In the first year, the rent could not be delivered all year round. I just stick to my hobby. "Luckily, I met a lot of great people and helped me a lot." Lu Yunsi is only a glimpse of the hardships of starting a business. Starting a business is hard. Every successful person has a lot of hardships behind him. The bigger the business, the more difficult it is to bear. The greater the risk, the more direct it is.

"Since I came into contact with the down jacket brand, I have seen a sales explosion in a short time. Our terminal franchisees can earn the money in the past ten years as long as four to five months' time. "When it comes to the down jacket, Lu Yun is very energetic and confident.

Lu Yun loves the down jacket. It is a heavy snowfall which has experienced 2004 of its own life. It returned to Shanghai from Hangzhou that year. It took more than 10 hours for the original two hour journey because of the heavy snow. Along the way, cold and cold, Lu Yun thought, how good it is to have a warm down jacket now. If the passengers of the same industry, or all the people in cold weather, need such a down garment, how big is the market? Moreover, she is convinced that if she wants to do it, she will make her down jacket. After the year, he went to the fashion show in Beijing and picked up the down jacket brand Jin Yujie, thus starting her down jacket business trip.

After two years of promoting Jin Yujie brand, Lu Yun has grasped a lot of first-hand materials in the down jacket Market, and has a solid economic foundation, and the team is maturing. The most important thing is that she has witnessed the explosive sales of the down jacket. She hopes her franchisees can create the biggest profit in the shortest time. The single brand, single style down jacket can not meet Lu Yunsi at this time. She began to seek other new down jacket brands. She believed that the customer base is diverse, the demand is different, and the diverse needs are business opportunities. During this period, Lu Yun met the brand of Longman and was attracted by his style. This is another fashionable and fashionable down jacket brand that distinguishes the brand of Jin Yu Jie.

　　 Brand and franchisee trust

For the brand selection, Lu Yun has already trained a pair of eyes. "Nowadays, consumers are very demanding on the concept of fashion. A successful brand needs a core fashion design concept, and products are better. This is the basic condition, which is also the key to the survival of enterprises. I like fashion design but refuse to be fussy because the market is more accepting of simplicity. At the same time, we also attach importance to the quality of Brand Company and the concept of managers. These are all factors that affect a brand. "

At present, most of Lu Yunsi's new franchisees are old customers, because old customers are very confident in Lu Yun, and they are very happy in cooperation. They are also making money, so they are also willing to share this good opportunity with their friends.

"What magic is it that allows franchisees to trust you so much?" in the face of this problem, Lu Yun has revealed the truth of her business: "in a word, always stand on the other side's position and think about problems. As my franchisee, my client, he gives me the opportunity, then I will stand on his stand and think about the problem."

"Keep the franchisee making money every year, this is the most intuitive; for another reason, our company is the first place in integrity and never pays a penny to the customers, and if anyone loses money, the company will cash in to make up for him. This is a guarantee for us to join the franchisee, which has been done for so many years. Let franchisee feel our sincerity, this is not possible in general business, so why do franchisees have no reason to believe me? I often see my own plans for franchisees will have their own impulse to become customers! "

Lu Yunsi makes detailed and scientific assessment of every new market. According to the franchisee's sales volume, people's traffic, advertising support, and analysis of competitors, speculate on how much money can be earns and how much money it is best to earn. Tailor a plan for each store to see which product is more suitable for him. "To ensure that the terminals of the franchisee are 100% satisfied with the company, they need to protect their profits and losses. Franchisees basically will not lose money, we have to give him this confidence. In fact, all sales are the transmission of confidence. If I have confidence in this brand, I will pass this confidence on to my team. My team will pass on my confidence to the franchisee, and the franchisee will pass on the confidence to the salesperson, and the clerk will pass the confidence on to the consumer.

　　 From ordering to training

Lu Yunsi's company has a professional ordering team, and some of its franchisees will take part in the order. In the first few years, Lu Yunsi was the leader of orders. Now, according to the specific needs of franchisees, Lu Yun will aim at the different needs of hundreds of stores and combine their own experience. In terms of ordering, Lu Yunsi insisted that every shop should be carefully assigned to help them check. This makes the workload of orders very large. Every year from April to July, it is the peak period of orders, and she is overloading.

For building a strong terminal store, Lu Yun has its own set of methods. "Franchisees need guidance and need to instill new sales knowledge and methods to improve sales skills. Our training is very detailed, very in place, tailored for different personnel training content. The trainer has internal staff and will hire some excellent teachers outside. I will go to every shop and train the shop assistants. The training is very extensive, including sales skills, sales goals, goals and negotiation skills.

　　 The present and future of the company

Since the establishment of Shanghai Bing Sheng Fang Garment Co., Ltd. in May 2003, its brand has made remarkable achievements in East China, and has also had an impact on the whole country. With the improvement of the company's operation center, with its strong brand promotion system, management system, operation system, training system, and the franchise mode of Bing Sheng Fang, its huge franchising network and advanced logistics distribution system are being gradually established. "At present, the company is developing at a high speed, and the customers who are entering now will be more fortunate than their previous customers, because they already have very mature system management support, and a very confident sales plan will start a lot faster."

"In the next three years, I will continue to build my own team, establish more perfect, create more value for the franchisee and help more people; there will be a listing plan in the next five years. My goal is to develop the company into the largest channel brand in China. Lu Yunsi confidently said.

"I have to concentrate all my energy on fashion down garments. Down garment industry is an irreplaceable multifunctional product in the next 20 years. Moreover, the characteristics of down jacket are light and warm, and today's very fashionable design. I believe that down jacket will be more and more sought after.