Jiangsu'S Clothing Companies Raise Prices &Nbsp While Seeking Strategies To Cope With Cost Pressures.

Recently, Bosideng, Yalu and other famous enterprises in Jiangsu have said that the price of new clothing will increase in the second half of this year than the previous year due to the increase of raw materials and manpower costs. The increase will range from 10% to 20%.

Gao Dekang, chairman of Bosideng group, said that this year is affected by factors such as the cost of raw materials and human capital. Bosideng Down garments will increase by 10%. Yalu Marketing Director Ma Zhen also revealed that the price of Yalu down clothing will also increase by 15% to 20% this year.

The reason is feather down. Fabric The cost of labor and labor rose by 30%, of which only one wage doubled. Take a skilled filling worker as an example. Last year, the average wage level was 2400 yuan / month to 2500 yuan / month, and this year it has risen to 3000 yuan / month to 5000 yuan / month. MA Zhen said, "the price of textile and clothing is rising this year."

In order to cope with the pressure of rising costs, enterprises, in addition to having to raise prices, are actively seeking countermeasures to make innovations in product innovation, technology, equipment upgrading and marketing mode spanformation.

Take Bosideng as an example, "the company controls the cost rising factors by adopting new technologies and equipment, developing new fabrics, and working with long-term suppliers, so as to minimize the price increase." Group Chairman Gao Dekang said.

Yalu and red bean are also coping with changing marketing modes. cost Upward pressure. MA Zhen said that Yalu opened 200~300 Direct stores in the country this year, and Suzhou, Nantong, Shanghai and Zhejiang all adopted the direct store mode, which accelerated the speed of capital recovery through the spanformation from selling to direct sales. Pang Jin, manager of the planning department of the red bean, said that the red bean will learn from the foreign brand one-stop brand chain marketing mode, and increase the sales volume and control the cost rising factor.