Zhou Chengjian, Chairman Of American Apparel, Will Not Abandon E-Commerce.

"E-commerce platform from Smith Barney After the strip is stripped, it will operate independently. If the operation is successful, it will not rule out the possibility of independent listing. " Zhou Chengjian, chairman of 002269.SZ, did not give up e-commerce. The move was just to ease the risks that the listed company might face.

However, there are people in the industry who are not optimistic about the prospect of the development of the online shopping business in the United States. One industry insider said that such enterprises such as Smith Barney, who started their businesses from the traditional clothing industry, were accustomed to producing products, and did not match the trend of the development of Internet enterprises.

American Apparel has its own Electronic Commerce Platform "state purchase network" was launched on-line in December 2010. Zhou Chengjian once said that by 2020, online shopping channels hope to achieve sales of 100 billion yuan. Smith Barney has also set up an official flagship store on Taobao, but the American Apparel executives believe that although Taobao has attracted a large customer base, some fake and shoddy products have affected consumers' experience, so they decided to build their own "state purchase network" outside Taobao network to better cater for consumers.

Zhong Yue Zheng, chairman of the international board of doctor frog, pointed out that online shopping has become an important sales channel for all industries, including garment enterprises, because of the rapid popularization of the Internet.

For the exploration of Mei Bang dress, people in the industry disagree. He said that in recent years, the newly emerging online shopping apparel brands usually launched a large number of styles on the Internet for consumers to choose, and through the backstage statistics to achieve the scale of industrial production style, and then the online shopping clothing brand organization factory to produce the hot selling styles, and choose the logistics enterprises to produce the products eventually delivered to the order consumers. One of the keys to running a brand on the Internet is to make statistics and follow up the shopping habits and preferences of consumers through information technology, and find the latest fashion trend. The other is the overall organization and coordination ability of various factories and logistics companies.

The above points out that tradition Clothing enterprise The operation of the online shopping brand is different from that of the online shopping brand. In the first quarter of this year, the United States apparel inventory reached about 3 billion yuan, more than the normal level of about 1 billion 500 million yuan, the main reason is that in the four quarter of 2010, single store sales were hot, with the growth rate of almost one hundred percent. Therefore, it was mistaken that the first quarter of this year will also grow at the same speed.