The Average Growth Rate Of Men'S Clothing Industry Will Exceed 40%.

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In the 1-9 months of this year, China's textile and apparel exports totaled 186 billion 139 million US dollars, up 24.3% from the same period last year, and the growth rate dropped by 1.42 percentage points compared with 25.72% in 1-8 months.

Among them, the export of textiles was US $70 billion 904 million, an increase of 25.9% over the same period, and exports of clothing and accessories reached US $115 billion 235 million, up 23.3% over the same period last year.

Domestic sales data are still growing at a high speed.

The clothing prices released by the Bureau of statistics in September increased by 3.2% over the same period last year.

Starting from January this year, clothing prices rose from month to month, from -0.2% in January to 2.2%, 2.9%, 3.2% in 7, 8 and September, and the price of urban clothing increased by more than that of rural clothing.

Orient Securities believes that the data confirm the effectiveness of this year's brand clothing business, especially for the autumn and winter price increase is generally around 10-15%. With the advent of autumn and winter, the clothing consumer price index is expected to continue to rise.

GF Securities said that China's Micro evidence shows that the characteristics of consumer upgrading are obvious, 74% of consumers have consumer escalation behavior, and the characteristics of consumption upgrading are obvious. With the increase of income, the affluent's spending on clothing, footwear and accessories will be increased to 31%, and clothing expenditures will increase accordingly.

The report points out that domestic men's clothing is positioned in the middle market, and there is a certain gap between the price and foreign brands.

After years of development, the enterprises represented by Fujian men's wear brand have gradually matured in product design, brand building, brand personality, brand marketing (advertising input, etc.), supply chain management, channel terminal construction and so on. The layout of men's clothing is relatively dense, strong and strong, and the rule of winner taking all day by day appear in these sub industries.

In fact, from the first three quarters of the listed companies earnings report, men's clothing industry is expected to exceed expected performance.

CICC said that the overall price rise of the plate was obvious, and the cost increase was passed on to the downstream consumers.

Besides, men's clothing industry is not affected by the recent three orders of men's wear.

The agency believes that men's clothing is less expensive in the channel, and the franchisee is more motivated to get goods.

At present, the valuation of men's wear plate in the A share market is close to that of Hong Kong stocks, and the risk of downvaluation is relatively small.

Therefore, Shenyang Wanguo said that it will continue to be optimistic about the men's clothing industry with strong ability to raise prices and stable customers.

In terms of investment strategy, CICC believes that the performance of the seven wolves and nine Mu Wang can maintain a growth rate of more than 30%, and the valuation is more reasonable. In the next 12 months, the valuation plations can bring about 30% increase in space.

The growth rate of YOUNGOR's clothing business can be maintained at over 20%, and the peak value of real estate settlement will be in the year after next, and the asset value will be underestimated.

GF Securities recommends focusing on those companies with good quality, stable business and growth, and growth rate of around 25%-35%, such as nine Mu Wang and Semir costumes.

In addition, in the management style inflection point, both inside and outside the repair and meticulous management on the basis of continuous extension of the company, such as the wedding bird.