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Front-Line Clothing Big Card "Sub Card" Price Close To The People

2011/11/19 8:50:00 12

Close to the people

The price has the same luxuriant feeling as the luxury brand. Many classic brands can be found from the licensed products.

Speaking of the sub line brand, many fashion white-collar workers can break fingers to say a pile of benefits.

Of course, the price of less than 50% of the main line can also enjoy the high cost performance of the design of big clothing, and also become the main reason why they choose the secondary brand.

Industry indicated that

Sub card

It is a first-line brand in order to expand the market, and it will not lose the influence and value of its brand because of discount or price reduction, especially for new products developed by young consumer groups.

Enjoy half price

"Deputy card" to seize the middle end market

"A few days ago, I went shopping, and I had never heard of it before.

Jeans

When the shop is hesitant to buy it, the shop assistant says that the brand is actually another brand of another famous brand, and suddenly feels a lot of kindness and buys it immediately.

The day before yesterday, a lady who called herself "fashion control" said.

According to the industry, in recent years, the city has more than a number of well-known brands of sub licensed products.

Take DKNY as an example, this is the young vice brand of the famous brand Donna Karan, although its main line brand Donna Karan has not yet been stationed in Tianjin city, but DKNY's stores sales volume has been very popular.

At present, there are several stores MAX&Co, in fact, is the Italy brand MaxMara's deputy card, MaxMara has a store in the friendship mall, the sales volume is also good, the consumer needs each other, has formed the first line big card matching the Deputy card's combination.

Management

Pattern.

And "main card"

Fabric

There are differences

However, the market's common sub cards are not all the top brands. More and more fast fashion brands are also launching their sub brands and entering the market. For example, the 6 brands of Pull and Bear, Bershka, ZARA home, which have just opened, are the sub brands of fast fashion giant ZARA.

It was found that many civilian brands also had their own cards, and some of them could see the shadow of the main cards in appearance. Some of them could not distinguish completely from LOGO.

For example, many shopping malls can see la.go.go, is La Chapelle (La Natsu Bell) Deputy card.

In addition, there are many brands with different styles, different positions and seemingly irrelevant brands, which are actually produced by the same group.

Many secondary cards in the mall do not deliberately mention their relationship with the main card, but choose the independent second-line brand.

strategy

Image and idea to cater for the market.

"Our main brands are mostly cutting and materials, and the energy of the sub line brand is focused on fabric texture, printing, water washing and so on."

A brand counter salesperson introduced this.

The shops of the day before yesterday found that many of the markets were similar to those of the first line.

Bloody Brotherhood

"Brand", such as Max&Co similar to MaxMara, MIUMIU similar to Prada, D&G similar to Dolce&Gabbana, though not seen as a big brand from LOGO, is known as the "top brand" sub brand (secondary line brand) in the industry.

Compared with the first line brand, the secondary brand is cheap and lacks the sense of design, so it is favored by young fashion consumers.