Be A Brand &Nbsp; There Is No Turning Back.

Turning foreign trade into domestic sales is generally recognized as the two venture, but in the eyes of entrepreneurs who are experienced in processing foreign trade, it is more difficult than starting business from scratch.

"Enterprises that choose to pform are basically successful in foreign trade.

When we want to pform, we still regard our current advantages as future advantages, so it's hard to turn over to start retail from scratch. "

Yang Dayun, President of UTA Fashion Management Group, bluntly said.

Processing enterprises pay more attention to business stability every year.

Deng Lifu, founder of Hangzhou's "women's diary" brand, has 13 years of development experience.

He said, "what we need is continuous innovation, and we must stand up to discipline. This may require various approaches.

To brand, we need to constantly collect popular information and current information from all aspects of the world. We must keep pace with the times and the trend so that we can keep pace with the times.

This is the process of continuous training and practice. Foreign trade clothing entrepreneurs must first adjust their mentality and concepts.

Making brand is the first choice for most foreign trade clothing enterprises to pform.

Yang argues that China is now entering the consumer market.

Consumption is that consumers buy products, not products, but can represent a certain way of life, with certain added value, that is, brand.

Moreover, the younger age of labor force has shifted from coastal areas to central and western regions.

"In the next 10 years, there will be fewer and fewer young workers in Jiangsu and Zhejiang provinces. If you turn factories and machines to the west, if you don't even have brands, you may not leave anything behind.

Therefore, it is an inevitable trend to pform the assets of the enterprises from tangible assets to intangible assets, and pfer intangible assets to low labor places, so that tangible assets can be left to create value locally.

In Yang Dayun's eyes, to pform into a brand, the funds, strength and determination of enterprises need to be met at three points before they can be considered for pformation.

"Because pformation is likely to turn the fortune you have earned over the past decade into zero, which is absolutely possible."

Yang said, "no pformation enterprises may just die slowly. Transformation is likely to lead to fast death. But what kind of path does the enterprise choose? That depends on the attitude of entrepreneurs.

If we choose to make a brand pformation, we must make a plan to stick to it. "

Tong Xiaoming also admits: "there is no turning back in making a brand."

Now, in a short period of nearly a year, he has opened 50 stores and plans to reach 150 next year.