Korea Fashion Show: Exploring The International Competitiveness Of Korean Garment Enterprises

Preview in CHINA 2012, which leads Korean fashion.

The Preview in CHINA 2012 (Korean fashion show), organized by the Federation of Korean fiber industries, has attracted 166 outstanding booths from 76 excellent Korean clothing companies on the theme of "Unique Korea".

Through the CHIC platform, it will spread the unique creativity and manual technology of Korean garment enterprises to enhance the global competitiveness of Korean culture.

In 2011, "Preview in CHINA (Korea fashion exhibition)" has brought good results: the "Jolie&Deen" brand has signed more than 50 franchise contracts; the actual sales volume of "Le Queen" has increased by 1 million 500 thousand US dollars; the "At-Mue" brand has gathered a lot of popularity with its super strong sense of design in the middle price sweater series.

These enterprises are actively catering to the trend of the Chinese market and hope to expand their share in the Chinese market through this exhibition.

In 2012, some of Korea's brands developed well and were ready to enter the international market.

In addition, the shopping mall "Doota", which is actively developing the global marketing strategy, will also take the brand in the shopping center to form a "common Pavilion".

The 8 independent brands of "Senorita", "Soho" and "Blooming" will be displayed in the center of the recently popular romantic romantic products. Other brands will show their charm in the form of BRAND MULTISHOP.

BRANDINDEX's "pancoat" and Parco inter-national's "Bridge11" will also take the first step toward the Chinese market through "Preview in CHINA (Korea fashion exhibition)".

Among them, "pancoat" takes the bold cartoon character as the main design style, and its street casual wear has gained high popularity both at home and abroad. Now it has been extended to the children's wear market, and is planning to enter the international market formally through this exhibition.

Parco International's casual dress brand "Bridge11" has worked with new designers to design a series of products, hoping to attract the attention of Chinese consumers through this exhibition.

Kim Cheol-Woong Mode's "Kim Cheol-Woong Mode", TRANSMODE LTD LTD's "Shin Jangkyoung", "LTD" of "LTD", and "Dun" of other brands will also rely on their rich experience to plan to enter the Chinese high-end clothing market at this exhibition.

SAM-YANGFur.CO's "LEEGA" and "BANI&CO", Rookie bud leather bags, wallet and other leather brands "Rookie bud", the production of green clothing ISAE FnC "ISAE" and other special brand will also participate in this exhibition.

In addition, in March 27th, the four air show "Preview in CHINA 2012 Korea Brand Fashion Show" will be held at the air opening Hall of Crowne Plaza Hotel in Beijing. It will cross the international market and bring the audience to the forefront of Korean fashion.

On the afternoon of the same day, an exchange meeting with local buyers will be held at the Regency bay hotel hall in Beijing, which will provide opportunities for expansion businesses and business negotiations for all exhibiting companies.

Jin Dongxiu, vice president of the Federation of Korean fiber industry, said: "this year's 20 year old CHIC will be held at the same time as" Preview in CHINA (Korea fashion exhibition) ". We expect high expectations from the exhibitors. We hope that the company can make full use of many kinds of publicity and business platforms to achieve satisfactory results for exhibitors.

Introduction of Korea Fiber Industry Association

The Federation of Korean fiber industries was established in 1967 to promote the long-term development of textile fashion industry and the development of national economy.

As the central body of the textile fashion industry, it quickly responded to the changing global market environment, set up the innovation strategy of the textile fashion industry, put forward the medium and long term prospect target, explored and strengthened the new growth momentum, and also engaged in strengthening the competitiveness according to the external environment changes, promoting the development of knowledge intensive industries, building the foundation of the textile and garment industry cooperation, and popularizing the awareness of textile fashion industry and other activities.