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China'S Clothing Accessories Market Needs Genuine Brand Names

2012/3/24 14:10:00 19

domestic

clothing

The excipient market has some shortcomings in brand cultivation, market management, product design, quality control and so on. There are some gaps with the advanced countries in the world, which restrict the growth of the accessories brand.

China garment accessories

market

Genuine brand products are still needed.

Nowadays, our country has already formed ties and

scarf

Design, production, production, sales base and industrial clusters, many of the world's top brands have been processed in China.

The luggage and bag industry also presents an industrial cluster based on regional economy. These industrial clusters have formed a production system from raw materials, processing, sales and service to the development of local economy.

And following the law of global industrial gradient pfer, China has become the global production center of belts and other accessories. Whether it is quality or production technology level, it has reached or reached the international advanced level, and has formed a relatively complete industrial chain, which has strong international competitive advantage.

But at present, the domestic jewelry market has not yet formed a national brand in real sense, and most domestic jewelry manufacturers are still in the initial stage of competition with low quality and low price.

Therefore, there are some deficiencies in the domestic garment accessories market in terms of brand cultivation, market management, product design, quality control and so on. There are some gaps with the advanced countries in the world, which restrict the growth of the accessories brand.

China's clothing accessories market still needs genuine "brand-name products".

With the development of Chinese ties and scarves, some problems are also emerging.

In particular, the industry entry threshold is low, the enterprise scale is small, the management is extensive, the products are mainly occupied by the market with large quantity and low price, and the marketing concept is missing. In addition, the lack of international brand names and the price rise of raw materials seriously restrict the further development and quality improvement of the industry.

Therefore, enterprises should pay attention to formulating medium and long term strategies, improve technological R & D capabilities, make efforts to individualize and diversify production, change the situation of low price export in the past, and make the success factors of brands more successful.

Chinese necktie and scarf enterprises must seize the new development situation, speed up industrial upgrading, constantly introduce famous brand products, create value chain marketing, and realize the combination of culture and technology.

The jewelry industry is still in its developing stage in China. It still adopts the traditional and backward marketing method. After several links, the product finally arrives at the end customers.

The disadvantages of this mode of operation are: the long circulation of commodities, the increase in prices, the high price of commodities, the small profits of retail stores, the similarity of products, the lack of individuality, the confusion of prices, and the lack of standardized management and service in the market.

The final competition of jewelry industry will end up in the competition between brand and channel.

Enterprises in the industry should have a clear brand positioning, competitive strategy and long-term promotion and operation mechanism.

China's leather, bags and other accessories market still needs genuine brand names: China's luggage and bag products processing level has made a qualitative leap, brand awareness has greatly improved.

The bag and bag industry has emerged 7 famous brands in China, 4 well-known trademarks in China, 6 products exempt from inspection in China, 8 leading brands in China's luggage and bags, 12 famous brands of Chinese luggage and bags, more than 20 real leather label enterprises, and become the core of excellent products in the luggage industry.

China's luggage production technology and product quality have reached the international advanced level, and some international luxury brands have been pferred to China for processing.

Many large and medium-sized enterprises have continuously upgraded their brand, management and market awareness. They have established their own raw materials and product testing centers, actively developed domestic and foreign markets in different ways, striving for brands, and achieved good results.

However, enterprises should adjust their business strategy at the right time, enhance the awareness of brand creation, and constantly consolidate and maintain the brand image, so that the brand image will win the hearts of the people.

As the soul of an enterprise, brand covers the external image and service of the whole enterprise, and the symbol of identity. If we want to establish a good brand image, we must have a long-term strategic awareness to make the brand grow into a famous brand.

With the fashion pursuit of clothing accessories and the development of leather industry, the growth of clothing accessories and leather industry has stimulated the rapid development of the belt industry.

Besides practical functions, belts are also given decorative functions, which further spawned new business opportunities in the Chinese belt market.

In the next five years, the Chinese leather belt industry will develop rapidly, and we should cultivate a batch of China's own brand names, so as to make the Chinese leather belts form a complete series of products of high, medium and low quality.

Although Chinese enterprises have created a number of domestic brands through three stages of copying, investing, introducing patent technology, absorbing and innovating, there are no well-known brands with international competitiveness.