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Fujian Sports Brand Targeting Children'S Market

2012/4/13 14:29:00 13

Sports Brand Children'S Wear Exclusive Shop

"This year we plan to open 100 children's brand stores, which will soon appear in Xiamen."

This is not a children's clothing enterprise, but a senior vice president of XTEP (China) Limited, ye Qi. Yesterday's XTEP 10th anniversary celebration, such a news has also become a topic of the industry.

Following Anta's opening of its "ANTAKIDS" children's wear brand, Fujian sporting goods enterprises are pouring into children's wear children's shoes market.

Last year, the growth of inventory pressure brought about a slowdown in business performance, so that enterprises should keep a close eye on children's clothing business and try to get a share in the cake.

Open several Fujian

Sports goods

The brand website and the organizational structure are more like the "children's business department".

"We will operate the children's business as a brand, and the existing stores will also sell some children's products."

Ye Qi told reporters.

As early as August 2008, Anta launched its children's wear series, and opened 160 stores in one year.

Children's wear

Exclusive shop.

Thirty one degree announced the launch of children's wear series in September 2009.

Together with XTEP, which officially announced its children's brand yesterday, and PEAK, which has already revealed this intention, almost all sporting goods companies in Fujian are eyeing the "children's business".

"Potential and space are huge."

Chen Zhicheng, general manager of the 360 degree children's clothing business center, said that the 31st degree children's wear shop will strive to reach 1600 to 1700 this year, mainly to consolidate the first tier cities and continue to expand the two or three tier cities.

Such a development route is a consensus among many Fujian enterprises.

The data show that the children's industry will be at a good time for development in the next 20 years, with a preliminary estimate of about 100 billion yuan.

"This year, the whole sporting goods industry meets.

Inventory pressure

Mr. Lin, an insider in the industry, has spoken of the predicament of enterprises in the traditional market. "Slowing down growth is a common phenomenon. We must find new growth points, and children's market is a breakthrough."

Mr. Lin's judgement is in line with the reality of sports goods enterprises in Fujian Province.

"At present, in China's children's industry, no brand products account for 75% of the market, and this ratio will gradually decrease in the future, and the proportion of brand products will continue to rise."

Chen Zhicheng said that this has left room for development for the children market.

At the same time, the rapid growth of children's clothing enterprises in Fujian in the short term has also made many sporting goods enterprises in Fujian more optimistic about the new growth point of children's market.

Barbara

Last year, the revenue was 2 billion, and there were many more than 10 hundred million pieces of children's clothing in sports products.

Ye Qi said, we are also very confident to do well the children's brand.

However, some people in the industry have warned that the market potential of children's wear is huge, but children's clothing is classified in detail. Children's sportswear and children's fashion are all children's clothing, but there are still a lot of differences. Sports brands want to get involved in children's fashion. There are still some obstacles.