Interview With Secretary General Of Shenzhen Sewing Equipment Industry Association, Zhu Wa

And the twelfth session Shenzhen service The 2012 Shenzhen garment equipment exhibition will also be held for the first time. In the face of severe test of sewing equipment industry, why can Shenzhen sewing equipment industry association organize nearly 20 well-known domestic sewing enterprises to attack?

Before the May Day holiday, the exhibition of Shenzhen clothing equipment exhibition in 2012 was over. 2500 square meters, 149 booths and 100% exhibitors, the Secretary General of Shenzhen sewing equipment Association (hereinafter referred to as Shenzhen sewing Association) Zhu Hua It seems that this kind of exhibition progress and Exhibition rate fully embodies the deep seam Association's team cooperation and positive spirit.

Those who embrace each other infect each other with confidence.

At the upcoming 2012 Shenzhen clothing equipment exhibition, exhibitors will present the twelfth Shenzhen trade fair in a unified image: a unified red tone, a unified decoration and uniform dress, which indicates that the sewing industry in Shenzhen is booming and thriving.

All visitors will receive a free white cotton smile T-shirt free of charge. This unadornable T-shirt can be freely created in any enterprise of the clothing equipment Museum. The audience can use different styles of each enterprise to stitch different stitches on T-shirts according to the style they want.

Compared with previous years, the sewing equipment enterprises in Shenzhen also suffered concussion this year. "A lot of upstream accessories enterprises have been shut down for more than a month due to the sharp decline in market demand, which is related to the shrinkage of the downstream garment industry." Zhu Wa told the clothing Times reporter that the domestic market, the desire of consumers to buy was greatly reduced by the influence of the big environment, and the order of foreign trade export was also reduced.

However, Zhu Wa believes that Shenzhen Make up equipments The judgement of the enterprises in the future market is still very positive. The more than 120 members of Shenzhen sewing association are still confident about the future. And confidence can be infected with each other. In the deep seam Association, confident enterprises will infect enterprises with insufficient confidence, and the more they are in the low market, the harder they will find their way out. For them, the temporary difficulty is opportunity.

It is understood that there are more than 300 enterprises specializing in the production and operation of sewing equipment in Shenzhen, forming a complete industrial chain from spare parts to the whole machine, from clothing design to matching products. They have more than 50 local brands, mainly silver arrows (SIRUBR), Jarno (YANO), YIULIH, DADILI, Zook (JOOKE), King (TKING), King Jie (DJW), Zhuo Ke (ZHUOKE), 777 (QIQIQI), metalworking (JINGONG), Jintian (KINGLAND) and so on.

Create a number of "first"

Most of the members of the association of sewing equipment are different from the equipment manufacturers. The members of the association are composed of three parts, part manufacturer, machine manufacturer and seller. The association, which was formally established in May 2008, is really different.

Deep slit is equipped with Disciplinary Council and board of supervisors. If an enterprise violates the industry rules, such as selling fake goods and dumping at low prices, the association will issue a warning and issue a "ticket".

In addition to holding a group to attend exhibitions and regularly holding annual meetings, all members of the Shenzhen sewing Association have been "forced" to join the QQ group so as to release information and communicate with each other immediately. "This is a very meticulous work, and the results are good at the moment. We are striving to become the most distinctive QQ group of the national industry associations." Zhu Wa said.

In Zhu Wa's opinion, the association must do something, and actively play a cohesive Role, so that members feel that it has vitality. Since its inception in 2008, Sam has pioneered many of the first ones. For the first time, it has entered Dongyang, Zhejiang, and the first sewing industry has reached 67. It is worth mentioning that the Shenzhen sewing association is the first association to set up membership cards in China's sewing industry.

According to the reporter's understanding, the deep slit association membership card can not only play the role of authentication, but also enjoy the discount of signing Hotel consumption. In addition, if there are business spanactions between the members of Shenzhen sewing Association, members can enjoy the lowest wholesale price with this card. All in all, this is a very high membership card.

In December last year, the second council election meeting of Shenzhen sewing Association elected the second leading body of the deep slit Association, with Yang Saiguo as chairman, Wu Qinhe as supervisor and Zhu Wa as secretary general. Zhu Wa said that with the cooperation of all the Council units, the deep sewing Association will play the spirit of team cooperation, guide and serve the member units, continue to explore and innovate, and strive to create the most distinctive industry associations in China.

"Nearly 50% of Shenzhen's sewing equipment enterprises have joined the association, and the target for the second half is 80%." Zhu Wa believes that only by attracting 80% of the sewing equipment enterprises in Shenzhen can the association truly represent the entire sewing industry.