2012 Milan Fashion Global Summit Opened In Milan Yesterday

Du Yuzhou, honorary president of China Textile Industry Federation, introduced China in 7 opening speech.

General situation.

He said that in the first 20 years of this century, China's textile and garment industry strives to adjust its structure as the main direction, and strive to create four new advantages of industrial technology, brand, sustainable development and talents.

The key points of China's textile and garment industry at the recent stage include: accelerating the adjustment of industrial factor structure, shifting from resource endowments to expanding knowledge, technology and cultural elements, vigorously developing the advantages of science and technology first productivity and talent first resources; upgrading from low-end manufacturing to independent research and development, and self marketing network in the multinational supply chain; upgrading from product competitiveness to brand competitiveness; strengthening the construction of industrial supply chain system, and upgrading the level of industrial socialization productivity.

China

Li DQI, chairman of the association of teachers, recalled the Sino Italian cooperation and development process in the fashion field. In the last half of 90s, Italy fashion brands entered the Chinese market, bringing the concept of "brand" to China's fashion industry. In the late 90s, modern textile products with great technological achievements and unique creativity were strongly supported by the growing Chinese high-end fashion brands.

In the past 20 years, with the deepening of cultural exchanges between China and Italy, many Chinese fashion brands are trying to introduce Italy designers and craftsmen to try brand marketing consultation and cooperation.

On the evening of the opening ceremony, the representative of China's fashion luxury brand "northeast tiger" presented an elegant and luxurious high-end custom dress show for the guests attending the meeting.

Zhang Zhifeng, chairman and art director of the tiger tiger fashion limited, said in an interview that China's influence on global fashion is not only a huge luxury consumption ability, but also a profound history and culture. As a guardian and inheritor of Chinese clothing culture, he hopes his brand can make efforts for the revival of China's fashion industry.

The summit was jointly held by Italy crass publishing house and Italy National Fashion Association.

First "

It was launched in 2002 and has been held once a year since then.

Last year's summit in Florence, Italy, focused on the trend and possibility of the future development of fashion industry in China.