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The Promotion Of Women'S Economic Ability Has Attracted The Attention Of Women'S Shoes Market.

2013/4/27 18:53:00 45

with the improvement of women's economic capability and the variability of fashion demand, women's demands for < a target= "_blank" href= "//www.sjfzxm.com/" > shoes /a > are increasing.

At present, in China's footwear market, women's shoes are the fastest growing and most market share. Women's shoes have become an important part of the footwear market.

In the Chinese market, the brand of women's shoes is also increasing. Daphne, her women's shoes and Tianyi beauty have become the mainstream products in the market.

because the number of imports and exports of the European and American markets is affected by the financial tsunami, and the demand of Chinese consumers for brands is also growing. Therefore, in the next ten years, the Chinese women's shoes market will continue to show a sharp upward trend.

The proportion of women's shoes on Nike's official website and Adidas's official website is rising.

Since 1996, the Chinese women's shoes market has been growing rapidly at a rate of 12% for ten consecutive years. There are huge business opportunities behind women's shoes. Sports shoes, such as 360 degrees, Anta and so on, have already taken the research and development of women's sports shoes as an important part. In the ADI store, women's display is even placed in the most prominent position.

in foreign countries, women's shoes have always been one of the hot cakes for distributors. However, they can not afford to sit in China, especially in China, which is expensive production costs, lack of meticulous management of brands, and the added value of products is difficult to upgrade. The development of women's shoes has been limited.

in order to break through the development, many support policies were set up for franchisees, independently completed from product design, production and marketing, and the product finally reached the franchisee directly.

And from the store site selection, business guidance, image management, sales training, advertising support, linkage and other security to help dealers open the development dilemma.

the consumption demand of female consumers is less than /strong > /p >

in the women's shoes market, consumers can buy Women's shoes with high heels, flat heels, long tube and short boots, and elegant, cute ones. All the styles that women want, almost all of them can be bought on the market's shoes brand counters.

for Chinese women consumers, they attach the most importance to their image.

When women shoes are brand positioning, they should grasp the purchasing psychology of quasi consumers. For example, women's shoes will be targeted at 20 to 45 years old, because women of this age class have stable income, fixed consumption and relatively mature consumption concept. Once she recognizes the brand, she will be relatively loyal to the brand.

relevant data show that the top brand of the high-end shoes Market in China is BELLE group. In 2011, BELLE group occupied 50.4% of the high-end women's shoes Market in the whole country. The women's shoes category on BELLE's official website covered a wide range of consumers. At present, the women's shoes market is in an integration period. It will eliminate some small businesses and small brands like the ebb tide, and the high-end shoes market will be more concentrated.

in the several factors that affect the women's shoes market, besides the intrinsic price, the most important thing is the style and brand of shoes.

Compared with the past ten years ago, women are more willing to spend money on shoes. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" has increased the sales volume of shoes directly.

The Chinese consumers' demand for brands is determined. The quality of products should be placed at the top of the list. The rich and precious women's shoes ensure good quality and satisfactory products and services for dealers and consumers. Human engineering research, production materials analysis, production and sales process optimization have always been a good reputation in the women's shoes market.

expansion female shoes category /p >

1, enter sports brand .

compared with men's sports products, the development of sports brands in women's series products is weaker in the past, but its market space and capacity are not inferior.

Many sports brands also look at the development prospects of women's shoes, and have marched into the women's shoes market.

In the domestic sports industry continues to be sluggish environment, Jordan shoes, PEAK and other sports brands have increased the penetration of women's sports market segmentation.

although XTEP is facing high inventory and loss, the special plug is still in the recruitment of women's shoe business department, preparing for the development of women's shoes. The original product positioning of Adidas basketball shoes is on male consumers. But with the increasing number of women participating in basketball sports, Adidas also focuses more on women's sports consumption market.

Anta, 361 degrees and so on have gradually penetrated into the women's sports market. Anta once signed Guo Jingjing, Jane Zhang and Zheng Jie as spokesmen for Anta's women's sports series products, and took women's Anta casual shoes as the focus of the female consumer market, so as to enhance the brand's recognition in the minds of female consumers.

2, the expansion of high-end women's leather shoes

in recent years, China's ladies leather shoes market has experienced a sustained and rapid development stage.

The market concentration of China's high-end shoes market is very high, and the basic market is dominated by domestic brands.

In order to cope with the growing demand of Chinese consumers for women's shoes, CONVERSE leather shoes also increased the market expansion of leather shoes and women's boots. Although the proportion is very small, CONVERSE said it would expand the high-end market of women's shoes after analyzing the market sales data.