Brand Windows: The New Favorite Of Jin And Enterprise Innovation Terminal Marketing

Jinjiang, as an active part of the domestic garment industry, is in the forefront of China's garment industry, no matter from the establishment of brand or the innovation of marketing mode.

The numerous and numerous clothing enterprises have helped to develop Jinjiang's economy, and have also created some unfavorable factors, such as the homogenization of the garment industry in Southern Fujian.

Businesses have come to realize that preemption of consumers' mental resources and the creation of differentiated consumption, so as to establish a unique experience of products and spleen, has become the most important task for Jinjiang's famous garment enterprises to get rid of this embarrassing situation.

Business owners in Jinjiang have made new marketing moves, which are more than services, corporate culture, and products, resulting in a marketing storm at the terminal.

As a new type of new media technology, brand windows, which should be born in time, have been successfully applied to brand terminal communication. Combined with the channel of franchised stores and the media of modern liquid crystal advertising machines, a Focus Media platform has been built in the brand terminal to become a new favorite of the innovative terminal marketing mode of Jin enterprises.

Brand manufacturers can control the terminal stores through the network in a unified and timely way. With the advantage of the combination of LCD advertising machines and audio-visual interaction, brand information can be publicized according to their own promotional needs, such as new product listing, brand culture, brand value commitment, brand story, product album, service, promotion and other information content.

This powerful means of communication is to create a warm and strong shopping atmosphere by giving customers the opportunity to contact the brand at the terminal, publicizing the brand and strengthening customer awareness.

In addition, the brand windows are famous for their flexible application and diversified forms in the stores. They are more vivid and perfect in carrying out the mission of brand terminal communication, creating unique brand experience for consumers, thereby enhancing the sale rate and winning the favor of Jinjiang fashion brands.

Brand windows: dynamic window display. Consumers will browse the window consciously or unconsciously before entering the shop. Comfortable, beautiful windows and strong visual impact can fully attract customers' eyeballs, so that customers can create longing for and appreciation for goods, and then attract them to shop. Therefore, the publicity function of window displays has an important influence on attracting consumers to enter stores.

Branding window (LCD advertising machine) light, beautiful and fashionable shape can not only bring the high-grade and beautiful image to the display window, but also its dynamic visual demonstration effect, which can strongly attract the customers' eyes outside the store. Its wonderful display of product album, advertising film, fashion show and so on can fully make the entire display window move, making the static product and dynamic presentation effectively integrated, more intuitive and vivid.

Strong indoor communication: to enhance customer's brand experience, once consumers enter the store, they will become the core target group of the brand.

Because consumers stay in the shop for a long time, it is possible to contact the brand information. At this time, the brand window (LCD advertising machine) can make full use of its information to convey the pertinence characteristics, so as to pmit the brand information to consumers in a high capacity, completely, dynamically and richly, and then complete the registration of information such as brand positioning, brand value commitment, the latest product and product advantage in the consumer's mental resources, and enhance the consumer's experience in brand.

This experience will enable consumers to have a long time brand impression and have a high impact on brand loyalty and brand word of mouth communication.

A powerful platform for information dissemination of new products such as listing, promotion, public relations, investment promotion, industry news and so on.

The advantage of the spread of brand windows (LCD advertising machines) lies in the timely promotion of new product launch, holiday promotion, PR and other promotional activities to effectively meet the information dissemination process of brand information from pre warm-up to medium-term promotion and later continuation.

On the other hand, enterprises can publish investment information in the terminal according to their own needs, expand the channel construction, and release industry information to highlight the social responsibility of the brand.

In this era of information explosion, the speed of information update is far beyond the load of modern residents' brain. When all kinds of data and information come to us, people's thinking often filters out a lot of things. Finally, entering the mind is only the first impression of visual perception. No wonder the media sighs: This is an era of reading pictures.

Brand terminal communication needs innovative marketing mode. Only when communication is in place can the sales be smooth.

While more and more attention has been paid to communication terminals, a series of new changes have taken place in the means and forms of communication terminals.

The use of brand windows has become a trend in the future development of the garment industry, and will become a powerful new media for the innovative terminal marketing mode and the winning terminal of Jinjiang garment industry.

Not only that, more and more governments use the media of brand windows to build a good appearance and appearance, strengthen civilization construction, and create a harmonious society.