Gucci Big Brand Expansion Into Cold Spell, Suspended Shop In China

2013/6/2 21:51:00 23

How long will this cold spell last? Lu Xiaoming, the former managing director of MontBlanc China, is not optimistic: "if the Chinese luxury market in 2012 is a cold winter, then the market in 2013 will enter a severe winter." P And the severe winter will continue for a period, and then return to the normal and mature consumer market. 
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 a "cold current" is spreading over the Chinese luxury market. In the past, the compound annual growth rate of about 30% per year dropped to the single digit figure in 2012. With the performance of luxury brands in China in the past year slowing down, the crazy expansion of the past has come to an abrupt end. 
 it is reported that Francois, PPR, chairman and chief executive officer of luxury goods group, said recently that the expansion of Gucci (Gucci) brand stores in China will be stopped in 2013. And not long ago, Bernard Arnualt, the head of LVMH, the luxury brand Kingdom, also sent out a signal that it would not continue to open stores in the two or three tier cities of China. At the same time, Richemont, one of the UK's Burberry and one of the world's three largest luxury goods groups, said it wants to slow down its expansion in China. 
 "if the Chinese luxury market is cold in 2012, the market will enter a severe winter in 2013." Lu Xiaoming, former managing director of MontBlanc China, was not optimistic in the interview.