2013 Annual Ceremony Of Shenzhen Garment Industry Association Held Ceremoniously

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< p > December 26th, "< a href=" //www.sjfzxm.com/news/index_c.asp > Fashion Shenzhen < /a > 20 years. My attitude "the 2013 annual Council of Shenzhen garment industry association, annual general assembly and annual event were held in Shenzhen" a href= "//www.sjfzxm.com/news /index_c.asp > Hai Ya colorful city" /a ". Nearly seven people from the government, Shenzhen garment enterprises, fashion industry, media and other social sectors attended the event.

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< p > 14:00-18:00, on the six floor, we first held the 2013 annual Council of Shenzhen garment industry association, vice mayor of Shenzhen, < a href= "//www.sjfzxm.com/pioneer/" > Wu Yi Wan "/a", and vice chairman of Shenzhen CPPCC Vice President Lin Jie attended the meeting.

At the meeting, Zhuang Lixiang, deputy director of the former Municipal People's Congress, deputy director of the former Municipal People's Congress, Guo Rongjun, deputy director of the Standing Committee of the former Municipal People's Congress, Shao Hanqing, vice chairman of the Standing Committee of the Shenzhen Municipal People's Congress, and the former chairman of the Shenzhen garment industry association, < a href= "//www.sjfzxm.com/pioneer/" > Zhai Xiaoping "/a" were appointed honorary chairmen of the Shenzhen garment industry association. The honorary medals were awarded by Vice Mayor of Wu Yihuan. The famous fashion experts and professors of Hong Kong Polytech University were employed as the honorary Dean of Shenzhen Institute of clothing and further education, and the dean of Shenzhen University's School of art and design, a href= "//www.sjfzxm.com/pioneer/", "Wu Hong < /a", was appointed honorary chairman of the Shenzhen garment industry association designer.

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< p > Council, Shen Yongfang, President of Shenzhen garment industry association, respectively made the work report of the association and the outlook for 2014.

Especially for the development of the clothing industry under the current economic situation, the Council set up the keynote speech and sharing session of "pformation and upgrading of the fashion industry under the new situation". Cao Yang, chairman of Shenzhen bathai jewellery, Chen Lingmei, chairman of Shenzhen fashion dress group, Li Feiyue, director of the fashion wardrobe fashion group, Chen Wenhua of ugly baby products, Xu Bin, general manager of Beijing frontier consultant, respectively delivered lectures and sharing talks on the theme of "cultural value and upgrading of industrial culture under the post financial crisis" and "brand innovation in the new business environment".

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At 20:00 in the evening, members of the Shenzhen garment industry association 2013 annual conference and annual event were staged in the Hai Ya Grand Theater. The elites from various garment enterprises in Shenzhen performed in succession, inspired by the blue wardrobe, the jazz dance of singer, the female voice of the winner, the corporate show, the Waltz...

All of a sudden, the Hai Ya theatre became a colorful stage.

Shenzhen clothing has gone through 20 years. On this special day, Shenzhen costumes brought this gorgeous and gorgeous acoustic and shadow Festival, which fully demonstrated the vitality of Shenzhen's clothing people, enhanced the communication between enterprises, and added a gorgeous footnote to the 20 years of fashion Shenzhen. At the same time, it also bid farewell to 2013 in this way, and work together to create a better tomorrow for the clothing industry.

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< p > < strong > Shenzhen fashion 20 years development process < /strong > < /p >

Less than P, from the initial OEM processing to the present and going on the international stage, Shenzhen clothing has gone through fashion change again and again over the past 20 years.

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< p > < strong > start with Shenzhen SAR > /strong > /p >

< p > Shenzhen garment industry benefited from the shift of Hongkong garment industry to Shenzhen in the middle of 1980s.

At that time, there were more than 1000 garment enterprises in the city, 400 thousand were engaged in processing export business, and more than more than 100 brands were processed in Shenzhen.

It is precisely from the "three to one supplement" and "OEM production" that the clothing industry in Shenzhen had high level of production equipment and processing level at that time, and gradually formed a mature industrial base.

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< p > < strong > brand competition phase < /strong > < /p >

＜p＞　　20世纪90年代初，受到周边地区服装加工批发迅速兴起的冲击，一批勇于开拓的企业家，开始尝试创立品牌，华丝、衡韵、沐兰、天意、马天奴、欧柏兰奴、歌力思、赢家、泰玛等著名品牌就是这个时期创立的;1991年，深圳服装行业协会整理发行了《深圳服装行业企业名录》，这是深圳首次出版完整的行业企业名录，为协会加强与企业和同行之间的联系起到了不可估量的作用;1992年首次组织企业赴德国、荷兰等国参加海外专业展销和大连国际服装节，加强与海外、国内市场的联系，帮助企业进一步开拓西欧、国内服装市场打下了基础;1997 10月举行首届“粤港澳国际服装服饰博览会”;1999年3月，首次以整体形象组团参加北京中国国际服装服饰博览会，深圳20多家服装企业组成“＜a href="//www.sjfzxm.com/news/index_s.asp"＞品牌舰队＜/a＞”，以“深圳的花季”为主题

To launch a series of promotional activities of "five projects".

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< p > < strong > flowers bloom vigorously, < /strong > /p >

After entering P in twenty-first Century, Shenzhen garment industry is paying more and more attention to "innovation" and "creativity", and uses independent innovation and unlimited creativity to cope with the challenge of limited natural resource endowments, so as to create "design capital" and "fashion capital".

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< p > from 1999, the Shenzhen garment industry association took part in the Beijing Fashion Fair. In 1999, the theme was "Shenzhen flower season", "2000's Spring Story" and 2001 "special zone". It went to 2010 "fashion Shenzhen" and launched the theme promotion activities for more than 10 consecutive years. It has been a great success. Shenzhen costumes have attracted much attention from home and abroad.

At the end of 2000, the fashion industry in Shenzhen sprouted the idea of organizing Shenzhen's own professional exhibitions. In 2001, the first "China (Shenzhen) international brand clothing and apparel fair" was officially opened.

In the past 13 years, Shenzhen's a href= "//www.sjfzxm.com/news/index_f.asp" > Trade Fair < /a > has developed from the initial 15 thousand square meters exhibition area and 190 exhibitors to the thirteenth 80 thousand square meters exhibition area, more than 800 exhibitors and more than 10 million spectators have become one of the largest and most influential clothing brand exhibitions in the Asia Pacific region.

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< p > since 2008, the Shenzhen garment industry association has also organized Shenzhen brand for six consecutive years to participate in the "a href=" //www.sjfzxm.com/news/index_f.asp "London Fashion Week < /a" and New York fashion week, creating a landmark of international fashion communication.

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< p > > after more than 20 years of development, the clothing industry in Shenzhen has laid a good foundation. The total economic volume of the whole industry ranks the top of China's large and medium-sized cities, showing a good momentum of steady development as a whole. The industry as a whole is moving towards high value-added, high cultural content and "fashion creative culture industry". The large brand clusters that can represent the status quo of Shenzhen industry are gradually forming, and greatly enhance the competitiveness of Shenzhen's clothing industry in the country.

As of 2012, the output value reached 160 billion yuan, nearly 10 billion US dollars in export, and more than 800 clothing brands, including more than 100 famous brands in China. The products sold well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities was as high as 60%.

There are a number of famous brands such as "Mansour", "movie", "Song Li Si", "Li Li Fang", "a", "href= //www.sjfzxm.com/news/index_f.asp" > "//www.sjfzxm.com/news/index_f.asp" > "/a", "Ma Tian Ni", "Providence", "monsoon", "pink wardrobe", "Kate Dun ton", "a href=" //www.sjfzxm.com/news/index_f.asp "Vatican" /a "," winner "and" Tamar ".

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< p > < strong > [2013 Association summary] < /strong > < /p >

< p > 2013, the pace of garment innovation in Shenzhen has been accelerating, and pformation and upgrading have been speeded up. In 2013, the total output value of garment industry in Shenzhen reached about 180000000000 yuan, and the total value of exports exceeded 8 billion dollars.

A number of first-rate brands with core competitiveness have been steadily developing, and the whole industry has shown a new trend of innovation and development, competing for the international fashion stage.

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< p > < strong > external inlining, strengthening exchanges and cooperation at home and abroad < /strong > /p >

The Shenzhen fashion brand joint promotion campaign has attracted wide attention from the domestic industry. In July, the 11~13 and thirteenth China (Shenzhen) international brand clothing and apparel fair was successfully held in Shenzhen Convention and Exhibition Center. At present, the Shenzhen Trade Fair has become one of the largest and most influential clothing brand exhibitions in the Asia Pacific region, and has made important contributions to the promotion of Shenzhen fashion brands, city brands and brand internationalization. In September, the Shenzhen Garment Association and 15 well-known Shenzhen fashion brands in China first appeared in New York fashion week as a whole, displaying the brand design, creative products and visual design concept of the Shenzhen brand. < p > 26~29 March, during the 2013 China "a href=" //www.sjfzxm.com/news/index_s.asp "International Garment Fair < /a >, the Shenzhen group took the theme of" new strength wave 203 "as the theme.

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< p > < strong > promote industrial pformation and upgrading strategy development; Shenzhen fashion creative industry < /strong > < /p >

< p > July 11th, the China Textile Brand Strategy Promotion Committee awarded Shenzhen "China Textile regional brand pilot - Shenzhen fashion brand creative capital" title, which is the affirmation and support of the state to Shenzhen clothing actively promoting industrial pformation and upgrading, and has laid a good foundation for the further development of Shenzhen clothing.

In August 21st, the director of the Standing Committee of the Shenzhen Municipal People's Congress came to the research and construction of the big wave creative city in the daytime. During the day, it expressed the hope that the creative city would further enhance its surrounding environment, cultural taste and humanistic quality, and make new contributions to Shenzhen's construction of an international city. In December 17th, the public service platform network of Shenzhen's small and medium-sized enterprises was unveiled. The < a href= "//www.sjfzxm.com/news/index_s.asp" fashion creative window platform < /a > will continue to make full efforts to create a fast track of information services, increase the strength of characteristic services, and boost the healthy growth of SMEs.

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< p > < strong > internal quality and external image, build windows of service wholeheartedly < /strong > /p >

＜p＞　　9月26日，＜a href="//www.sjfzxm.com/news/index_s.asp"＞赣深纺织服装产业＜/a＞“发展趋势、资源整合”交流会在格兰云天大酒店隆重举行，赣深两地将通过协会交流、品牌推广、商业渠道人才合作等方式推动赣深两地服装多方、立体化合作达成共识;10月12日，协会邀法国设计师协会主席格拉斯曼先生主讲“发现并引领国际潮流趋势”讲座，70多个服装企业代表聆听并分享了各自的时尚潮流心得;10月18，福田区政府召开“福田区重点服装企业座谈会”，福田区长王强听取了福田企业代表的意见和建议后表示将加大力度解决企业遇到的困难推动＜a href="//www.sjfzxm.com/news/index_s.asp"＞转型升级＜/a＞，为福田服装品牌化、高端化、国际化发展创造有利的条件;12月3日，由协会、比利时王国驻广州总领事馆共同举办的“2013比利时高级时装代表团与知名代理商、零售商交

"Liu Hui" was successfully held in Shenzhen to build a cooperative bridge for the interactive development of fashion brands between the two places.

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< p > < strong > [2014 prospect] < /strong > < /p >

< p > < strong > fashionable and creative new era, new development and new development span < /strong > < /p >

< p > after 20 years of brand development, the garment industry of Shenzhen will usher in a new era of innovation and development. The Shenzhen garment industry association will carry forward the future, make platform construction and industrial upgrading work, promote the industry to become bigger and stronger, lead the Shenzhen garment giant carrier to ride the wind and waves, meet the new challenges in the new opportunities in 2014, make new development on the new platform, strive to create a new chapter in the industry, and realize the new dream of Shenzhen's international fashion capital development.

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< p > the Fourteenth International (Shenzhen) brand clothing and apparel Fair will be held in from July 10 to 12, 2014.

Adhering to the concept of "fashion, pformation and bloom", the fourteenth Trade Fair will focus on the international perspective, focusing on the characteristics of "a href=" //www.sjfzxm.com/news/index_s.asp "brand value dissemination" /a, trend release and international exchange, attracting more top brands at home and abroad, and creating a more ideal trading environment and exhibition atmosphere for exhibitors through innovative, forward-looking and diversified forms and ideas, and a business window with unlimited business opportunities.

The Shenzhen Trade Fair has been turning around in the new historical development opportunity, completing the qualitative pformation and the new bloom! < /p >

< p > in the new year, the Secretariat of the association will strive to accomplish the following major events with the support of the municipal government, the apparel industry colleagues and the public from all walks of life, and work together with enterprises to create a new situation: < /p >

To accelerate the planning and construction of the first stage of the Shenzhen garment industry gathering base and the two "headquarters functional area", and strive for the completion of the headquarters building in 2014, the Comprehensive Development Research Institute, the information center, the surface accessories market and other system planning in the "headquarters functional area" in 2014.

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< p > accelerate the construction of Shenzhen Fashion Institute and cooperate with famous foreign clothing institutions to create a new mode of international high-end talent education.

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< p > > build Shenzhen's clothing e-commerce platform, and strengthen the business model innovation of Shenzhen garment industry.

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< p > > on March 2014 26-29, the group will continue to participate in the China International Clothing and accessories fair. During this period, a series of events such as "fashion Shenzhen" press conference will be held.

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< p > to cooperate with professional institutions such as finance and venture capital in order to help small and medium-sized clothing enterprises to lend, finance and go public.

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On the 10-12 day of July 2014, the fourteenth China (Shenzhen) international brand costumes fair and 2014 Shenzhen international textile fabrics and Accessories Expo were held on P.

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< p > Shenzhen fashion week is held jointly with the international first-class platform.

Invites domestic and international famous brand and design master to participate in, create the fashion capital.

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In the middle of September 2014, we organized the famous designers and brands of Shenzhen to participate in New York fashion week, and organized to participate in other professional exhibitions abroad to expand the overseas sales network. P

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< p > to establish an industry standard alliance expert committee, formulate industry standards, and promote the standardized development of the industry.

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