WAL-MART'S Strong Price Cuts In China Involve Clothing, Food And So On.

Yesterday, the Wal-Mart Store Inc announced that it has launched a preferential price reduction campaign for hundreds of people's livelihood products from more than 100 stores nationwide today. This is the largest price reduction activity since WAL-MART entered China. The price range of goods involved can be up to 20%, and some commodities will fall by more than 40%.

The price reduction will continue until after the Spring Festival.

This price cut involves hundreds of categories, such as food, clothing, hygiene, home and so on, and hundreds of commodities that are most closely related to residents' lives. For example, the original price of fresh fish with a price of 500 yuan per 16.9 yuan is 9.9 yuan, a drop of 41%. The original price of 22.8 yuan per 500 grams of chicken leg is 14.8 yuan, with a decrease of 35%; 72 yuan per liter of 4 litre of corn oil is 52.9 yuan, with a drop of 35%.

The head of WAL-MART supermarket said that such a big discount was unprecedented in WAL-MART's entry into the Chinese market.

Xu Shufang, vice president of WAL-MART marketing department, said that the consumer market was restrained by the current severe economic situation. WAL-MART chose to carry out unprecedented price reduction activities at this time. It is for the sake of saving money for customers and ensuring the quality of customers' lives. At the same time, it also hopes to stimulate consumption and drive market demand.

She said that in addition to the people's livelihood products, WAL-MART will soon introduce price cuts for other commodities such as home appliances, and will continue to cut prices until after the Spring Festival.

WAL-MART has always pursued the principle of "parity per day". This time, while reducing prices, WAL-MART also put forward the slogan of "ensuring the lowest price of the market" to ensure that the prices of all participating commodities are the lowest in the current market. If the prices of similar goods in other supermarkets are lower, WAL-MART promises to refund the difference between customers.

Yang Jing: editor in charge