Lingerie Shows A New Trend.

In 2014, China (Shenzhen) international brand lingerie Exhibition (SIUF) May 9th ~11 day came to the Shenzhen Convention and Exhibition Center. Attracting more than 500 exhibitors from underwear, accessories and machinery industry, the exhibition area and the exhibition area of nearly 60 thousand square meters have increased by more than 10 times compared with the 5 thousand square meters of the exhibition, and the greater improvement comes from the soft growth of modern popular elements and fashion trends.

　 Fashion alliance first hit the stage

According to the organizing committee, in March this year, led by the Shenzhen Municipal Commission of letters, United furniture, jewelry, clothing The association of fashion, watch and underwear has launched the alliance of fashion and creative industries to promote the development of fashion industry by strengthening cross-border cooperation and horizontal integration. The SIUF built by Shenzhen underwear industry association is an important part of the alliance. The highlight of this exhibition's cross border cooperation with other fashion industries is the marriage of gold and lingerie fashion. On the spot, CICC has finished a real golden road with a ton of gold bars, and the guests of important events such as the annual award ceremony of the underwear channel business in China have entered the venue through this golden road worth hundreds of millions of dollars.

　 Brands gathered in models to show group show

On the big stage of this SIUF event, the world's largest underwear maker, Jeanne, the chairman of the Shenzhen underwear industry association, Anli Fang, China's largest fast fashion underwear brand city beauty and related industrial clusters, and Hongkong underwear Association, Yanbu, Zhongshan, Shantou, Fujian Changle lace branch have come on the scene, bringing together many famous brands at home and abroad.

"China underwear super model draft show" is a highlight of this SIUF exhibition. The SIUF organizing committee said that through the underwear exhibition and model competition, a number of excellent underwear models were trained and found to provide high-end, three-dimensional services and endorsements for the domestic underwear industry.

The second underwear design competition and Xue Xian Li cultural and creative design competition of China's home furnishings attracted hundreds of colleges and more than 3000 students. Old silk fabric enterprises are famous for their famous foreign brands. Designer The leading design of dozens of exquisite trunking also shows the perfect combination of traditional arts and modern elements, art and fashion.

　　 High end forum converging industry celebrities

According to the introduction, the "SIUF 2014 China underwear summit" will be directed by the Ministry of industry and information technology, the China knitwear industry association and the China National Business Information Center. Zhang Fengwei, Secretary General of the Organizing Committee of the exhibition, said that the SIUF China underwear summit is a heavy platform for brainstorming of the underwear industry in China. It covers industries, design, electricity suppliers, channel providers and other forums. It will enlighten the minds and seek development strategies through expert interpretation and authoritative interaction.

The hot e-business is also present at the underwear exhibition site. Hundreds of industry elites, including Fu Zhiyong, partner of Shenzhen electric Consulting Center, Liu Tiebing, director general of Hui Jie group and general manager of e-commerce department, and Ye Shunfu, general manager of Tencent, have gathered and shared the business mode and market innovation brought about by the mobile e-commerce business for the underwear industry, providing an intelligent feast for the Chinese underwear industry.