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Free Marketing Is The Biggest Trap.

2014/7/18 9:38:00 16

Free MarketingPitfallsMarketing

Here world clothing shoes The small net of hat net tells you that free marketing is the biggest trap.


Here are 4 points of view, one of which will bring you surprise marketing.


1 the truth of social networking: we are connected by loneliness.


We added a lot of people to know a lot of people. Every day we turn on our cell phones to see a group of joys and bustle in the group. Maybe you are in a group of thousands of people, but you have nothing to do with the vast majority of people. This situation is sometimes like you and countless strangers in a strange city, you have nothing to do with it, just exist here. Sometimes the excitement in a group is like the way you pass a square to see a stranger chatting. Unless you get involved, maybe a story will happen. But most of the time we are just connected by the Internet alone. That's all. Just don't be too excited. Don't be too upset. Social networking is eroding the time you used to belong to your friends in life. Think about whether you have met with some old friends. People's time is limited, online time is more, real time is less. No need to be upset or excited, you only need to know what you are doing and see loneliness after flashy. You will really live better in social networking.


2, be bold enough to ask questions when doing marketing.


There are many problems in marketing. Actually, it is not difficult to get answers to these questions. It is just that we are lazy in thinking, waiting for others to give answers or help themselves to poke holes. We never teach a person who doesn't want to think. If you want to be better, learn to move forward. A good marketer is not smarter than you, but it must be someone who meets problems and solves the most problems. Most people do marketing work for the sake of life, so do I. Sometimes I do not want to think, want to stop, so every month I will have a few days that do not want to mention marketing, completely let myself away from marketing, read books, listen to music, take a walk, learn to adjust, do not let the marketing work become pressure and boring, be a happy sales man.


3 free marketing is the biggest trap.


When everyone pursues free channels Marketing At that time, the competition cost of free channels began to improve, and marketing efficiency may be much lower than the payment channel. At this time, the free ROI is not high. Marketing is not to Overcontrol costs but to get the biggest return on investment. That is the core of marketing thinking. So when you finally find that the effect of micro-blog WeChat is not as good as paid advertising, and you have the ability to pay, especially in some enterprises quickly seize the user market stage, we should avoid free marketing thinking, but strengthen the high ROI marketing thinking to win. Marketing is not to spend money, but to be good at spending money. It is free and sometimes the most expensive.


4 marketing people's self-learning mentality


There are many people with knowledge, but few people are willing to put aside knowledge and seek knowledge, especially those who have certain achievements in the professional field. Hugo, a senior teacher in the field of social marketing, once sent a micro-blog saying that young people should never be opinionated and should learn to make progress. It happened that a few days later, I went to visit Kong Fanren, a famous traditional marketing planner with the brother of Qi. In the elegant XiXi Wetland, the two hour communication was very deep and deep.


move Internet In the era of traditional marketing and new media marketing how to better integrate, Mr. Kong is very willing to share his past 20 years of traditional marketing problems and experience, from the business based on business, how to deal with breakthroughs in business to explore, and even frankly their own are pushed forward. In fact, a lot of traditional marketing is worth learning from new marketing people, and this is the time to merge new and old marketing. Some new things are not known, but are unknown. Collisions happen to be one of the ways to produce new things. Open mind and embrace change marketing personnel can make progress.

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