Market Activity Marketing Wants To Divide Into Summer Economic Dividends.

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > discount > /a > stimulating consumption continuously > /strong > /p >

< p > from the beginning of June, many shopping malls opened the Zhongqing Festival, and discount promotions continued, and entered the peak in July.

New express reporter visited and learned that shopping malls including modern department stores, Tianhe department store, Guang Bai department store, Guangzhou friendship and other shopping malls have started mid year sales promotion activities. Many men and women wear brands such as summer clothing clearance, partial discount "break 4" and other preferential treatment, and bedding items are even lower than 80 percent off.

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In the modern department store, Zhongqing celebrated the "summer Lemon Festival". In July 12th, it launched a big discount of 100 minus 60 in the store and sea shopping shop. It launched the "lemon king" competition at the curtain of the event and increased the fun of public participation.

The activity lasted until July 20th, and fresh lemon was sent to the shop.

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< p > China department store from now until July 20th, 55% off of the popular commodities and 5 to 30 percent off of outdoor sports products are available.

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< p > > part a href= "//www.sjfzxm.com/news/index_c.asp" > shopping malls > /a > holding various annual celebration activities to enhance shopping experience. In July 13th, Lok Feng Plaza held "zhongguru bold year" Zhongqing, Lego building blocks and panda dolls appeared on the scene. Various interesting shows attracted people's participation.

Activities such as "cash grabbing", "smashing golden eggs" and "pumping out local tyrants" are included in the activity.

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< p > business force sales promotion brings passenger flow growth. According to the relevant person in charge of a shopping mall marketing department, the number of people in the field reaches up to 160 thousand passengers per day during the activity.

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< p > < strong > enlarging < a href= > //www.sjfzxm.com/news/index_c.asp > promotion strength < /a > launching personality activities < /strong > /p >

< p > June is not the peak season, but the Dragon Boat Festival, father's day, world cup and other node businesses have launched promotional activities and are quite vigorous, but the market feedback in June, the overall retail sales situation is still not ideal.

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According to the statistics of the p China National Business Information Center, in June 2014, the retail sales of 50 major large retail enterprises decreased by 0.2% compared with the same period last year, the growth rate dropped 13.7 percentage points from the same period last year, and only 20 of the 50 retail enterprises that had achieved positive growth in retail sales, 15 less than the same period last year, and the overall performance of the retail industry was in a doldrums.

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< p > some analysts believe that under the downward pressure of economic growth and the impact of e-commerce promotion on offline sales, retail sales in the second half of the year are also unlikely to improve significantly. Physical retailing should enhance its sales promotion efforts and launch unique activities to improve shopping experience in order to get a better chance of economic recovery.

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