Resistance To London Men'S Clothing Week Italy Supports Pitti Uomo Men'S Wear Exhibition

P may have been hit by the London men's week. This year even the Italy government, known for its lack of fame, has allocated 2 million euros from its budget to support Pitti Uomo's new life.

In a speech on the opening day, Prime Minister Matteo Renzi said: "in the past time, Italy was relatively silent, and people gradually forgot the past and inheritance, characteristics and character of Italy fashion.

Our goal is to tell people the true features of Italy in a completely new way.

Pitti Uomo is the best opportunity. "

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< p > in the first quarter of 2014, Italy's fashion and < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > total industrial revenue increased by 2.3% compared with the same period last year. It is expected that the revenue will increase by 3.6% to 52 billion euros by the end of this year.

Although the growth rate is far from the two digit growth in London, its total revenue is much higher than that of London.

To have such a profound exhibition, the Italian capital is the only production line and manufacturing industry in Europe, so that creativity, handicrafts and manufacturing processes can be perfectly seamless.

In addition, the government has promised to simplify the financial settlement and loan procedures for small and medium-sized enterprises, and help them connect with foreign financial systems and companies faster, so as not to lose them to other countries on these basic functions.

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Another advantage of P Pitti Uomo is its positioning for commercial brands, giving the men's tailored clothes to Milan or London, which is aimed at the middle class, which also complies with the rise of emerging markets.

Exhibitors brand from Japan's United Arrow to the Crockette & Jones in the United Kingdom, from Canada's WANT les Essentiels de la vie to Holland's The The, which brings together men's clothing brands all over the world.

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< p > < strong > "red fried chicken" new show < /strong > < /p >.

< p > a long history or a red chicken has found a platform for competition in Pitti Uomo.

Many brands choose to announce the latest brand status at the moment, and this time is no exception.

The underwear brand La Perla will introduce the men's wear series; the eyewear maker Luxottica will launch a series of cooperation with the street photographer Scott Schuman; the debut debut of the County brand of Milan launched by Milan social giant Marcelo Burlon; Ermenegildo Ermenegildo group has decided to merge its flag and cable; the wool brand is appointed as the brand ambassador.

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Besides P, many brands and media have also organized a series of fashion art activities.

Show; Italy edition "VOGUE" selected a group of works from the historical pictures of the magazine, held the exhibition called "Florence and fashion", aimed at paying tribute to the brands such as RoBerto Cavalli, Gucci, Emilio Pucci, Salvatore Ferragmo and Ermanno Scervino, which were rooted in the Florence brand; the accessories brand named a "Magic Garden" Exhibition for their 60th anniversary birthday; the oldest Cowboy brand in Europe held a new swimming pool party to pave the way for the introduction of new strategies and products; Gucci arranged a light on the exterior wall of his museum.

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P, and finally, I have to mention the trend of men's wear on this Pitti Uomo, including the rise of the long knitted jacket, the full swing of denim blue, from shoe accessories to linen shirts, and the splendid men's shoes are becoming the highlight of another men's closet after the tailored suit.

Pitti Uomo is the best forecaster in the market, and this time it has perfected the task perfectly.

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