Speed Up Internationalization And Speed Up The Signing Of Sports Stars By Famous Enterprises And Footwear Industry

The Chinese sports brand "Lining" announced in Beijing that the famous Russian Women Pole Vaulting athlete Isinbayeva will become the global endorsement of the brand and the signing time is 5 years. Before that, another Chinese brand, Anta, announced the signing of Jankovic, the world's third most famous female tennis player. In addition, "PEAK" signed NBA players Kidd and Battier, "Hongxing Erke" is about to sign the women's tennis player Haining. In the context of the financial turmoil sweeping the globe, people can not help asking why China's sports brand has become a haven for international sports stars. In fact, it is this financial turmoil that has provided opportunities for Chinese sports brands. Under the influence of the financial turmoil, some well-known international sports brands have slashed their advertising budgets, and the following is the fact that their sports stars are facing "serious shrinkage". This undoubtedly provides an opportunity for Chinese brands that have never been able to start before. It is widely rumored that Isinbayeva's contract price of "Lining" is 5 years and 7 million 500 thousand dollars, but when the reporter asked yesterday to Lining's public relations department, the latter said, "we have never recognized this price." They also revealed that the signing price of "Lining" would not be higher than that of Eva before signing Adidas. Reporters learned from other sources that Adidas's initial contract price with Eva was far lower than $1 million 500 thousand a year. After signing Jankovic, Anta paid about 800 thousand euros a year. After the outbreak of the financial crisis, "Hongxing Erke" bought 9 clubs in the Spanish League after half a season of advertising, "packaging price" is only 300 thousand dollars. We have the strength to sign a line of international sports stars, which is closely related to the rapid growth of Chinese sports brands. Statistics show that the Chinese sporting goods market reached $3 billion 480 million in 2006 and is expected to grow to $7 billion 200 million in 2009. In the face of such a "big cake", sports brands in Europe and America and Japan want to grab a share. This has also stimulated a number of local sports brands to grow rapidly. Statistics show that in 2007, the turnover of "Lining" has reached 4 billion 300 million yuan, and "Anta" is 3 billion 180 million yuan. The two brands have taken up about 20% of China's sporting goods market. Against this background, these brands are no longer satisfied with signing Olympic champions of China, but have the requirement of internationalization. They are no longer satisfied with some two or three line sports stars, and begin to invite them to the first line stars. Take "Lining" as an example. Before signing Isinbayeva, they signed NBA "big shark" O'neal and two basketball teams from Argentina and Spain. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan