Feel The Same Way And Care About The Clothes That Customers Buy.

First,

To establish "self effect".

Through frequent phone greetings, special care, mail sales advice cards and holiday or birthday cards, souvenirs, social networking, etc., to express concern for the old customers.

Small cards and simple information will become a "link" between buyers and sellers. Good interpersonal relationships will make many customers willing to deal with us for a long time.

Second, care about

Psychological feeling: perceiving customers with perceptual actions and language, no one will refuse others' concern, no one will refuse the feeling in the heart.

Customers who come to shop after a rainy day ask whether they have umbrellas before going out and provide umbrellas when they receive an umbrella without any umbrellas, and urge that if they are caught in the rain, they must change their clothes in time.

After coming home, I send messages to customers who consume the same day, thank them for coming to support us on rainy days.

If we remember the customers, the customers will remember us.

Emotional link channels are:

First, it is appropriate to promote "customer maintenance month" or "old customer maintenance competition" in shops, so as to promote store staff's emphasis on customer maintenance.

Second, shops should set up an effective short message library, and send messages to old customers to focus on letting customers feel our concern for her.

Too commercial information will make customers resentment. Only friends like warm and loving information can make old customers moved.

1. holiday SMS: the focus of SMS is to give customers good wishes for holidays.

2. birthday message: the focus of SMS is to remind customers that today is her birthday, and wish customers happy and happy wishes.

3. season SMS: If winter reminds customers that the weather is cool, they should pay attention to clothing and diet.

Taboo refers to new products listed in the information.

4. contact information: customers who are out of sight for a long time can reveal our thoughts and remind our customers to take a rest.

It is best to give customers the most intimate shopping guide to send messages directly to customers.

Avoid a good language to ask customers if something has happened.

Third, make a detailed statistics of each employee's visits to the old customers and the number of emotional contacts, which is a basis for the evaluation of the staff's promotion level.

Promote staff to turn this job into routine work.

The following is for reference:

1. a customer who consumes more than 2000 yuan needs to call back after a week's purchase, asking if there is any doubt about customers' wearing feeling and washing.

If the customer is unable to answer the question, he must settle the time with the customer.

2. the new customers brought by old customers, regardless of the amount of purchase, need to send messages on the same day to thank the old customers for their love for the brand and their support for the store. Thank the new customers for their recognition of the brand.

During the week, you need to call back to wear your clothes.

3. when customers spend a certain amount of money, send a thank-you note or a short message to thank customers for their love for the brand.

4. the customers who spend the highest amount of money each year can be brought back to visit by regional salesmen. Thank customers for their support over the past year and ask customers for suggestions on the brand.

5, return to collect the contents of the collection, regional management related to the unification of the regional processing, the company's pfer to the head office customer service department, unified by the company.