The Most Important Thing In Business Management Is "Land Atmosphere" And "Popularity".

The location of the store was well chosen, and almost half the shop was opened.

Then, how should the merchants choose the site? What is the core demand of the commercial real estate? What are the commonalities of different commercial location?

In the face of fierce competition, the ability of businessmen to meet the needs of consumers will become the core competitiveness of businesses to maintain a constant victory. This core competitiveness is reflected in the correct choice of shops.

Choice

Become the top priority.

The mature business circle, though the rent is higher, operates.

Relatively small.

In terms of standards, on the one hand, we should consider our own positioning, and on the other hand we should consider the stability and maturity of business circles.

As the saying goes, "one step ahead of three cities" should strive to win.

Shop in large places.

But at the same time, we must choose the location according to the content of operation.

Some shops require large areas such as clothing stores and supermarkets, but not all shops are suitable for people.

At the same time, we should also choose shops with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also lose the space to "play" marketing wisdom before the store, which will bring great trouble to sales promotion.

Especially those who want to create their own brand must avoid such a store.

It is best to have a sense of "big money", that is, shop in the vicinity of famous chain stores or strong brand stores.

Opening a shop next to the "big money" can not only save time and energy for examining the market, but also "pick" customers through its brand effect.

In the current commercial real estate large volume of Beijing, the developer's financial strength and operational experience is particularly important.

For merchants, the choice of large developers is equivalent to "construction workers wearing safety helmets".

Site selection should be forward-looking. Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, we should keep a long distance view in the site selection and learn more about the future development of the area.

In addition to municipal planning, we should also pay attention to the future competition in the same industry.

With the lowest cost and the most visible signs, the best place to open a shop that is moderate in size and bring considerable benefits to the company is only one factor, namely, "people". That is, where are the target customers concentrated? How are the consumption habits?