Entrepreneurship: Develop Self Confidence And Capable Shopping Guide.

According to the statistics, the reasons for customer leaving are: 45% of the customers' dissatisfaction with the shopping guide service, 20% of them are unconcerned, 15% of the price is unsuitable, 15% of the products are dissatisfied, and 5% of the other reasons. We can see that the main reason why the customers are away from the service is that the service is not done well, and the best service is the professional competence and detail level of the salesperson.

However, a lot of shopping guides from the treatment to the status are in the lower level of the shop running in Pyramid. Some excellent shopping guides with potential quality are lost, and some shopping guides lack confidence in their work and dare not give customers advice. Even if they are provided, they may not be able to get ideas. In fact, shopping guide is the front-line warrior who generates value for the enterprise. Only when customers are authorized to guide shopping, can customers accept the clothes recommended.

Shopping guide does not understand customers. work environment And lifestyle can not provide clothing suitable for occasions. Therefore, Tian Ying advocates offering all kinds of lifestyle experience to guide customers, so that they can understand the way of life of customers, so that customers can be touched.

　　 enterprise We must not be afraid of brain drain and do not cultivate. If we do not cultivate, we can only create a vicious circle. Tian Ying told reporters: "I think the loss is on the one hand, the important thing is to set up a perfect set. Training mechanism Enterprises should not be afraid of losing. If you have a sound training mechanism, even if the brain drain, you can still create talents. "

As we all know, garment enterprises are facing fierce competition. Because of the cost, large shops are becoming more and more difficult to open. How to improve the performance of single stores is a topic for all dress enterprises. The best way to increase profits is to cultivate the clothing matching ability of terminal salesmen. Tian Ying thinks: "terminal retail will usher in the second revolution - consultant type shopping guide service."

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The shopping guide is faced with customers who want to buy dumb dummy.

For example, in the face of a customer, the guide asked him directly, "are you working in a certain bank of ours?"

Shopping guide: "then I know, you must be our correspondent of a certain newspaper." (not yet speaking)

Shopping guide: "then you are our pig farmers."

After asking several times, customers can speak.

Sometimes customers may be a little annoyed, ask the guide, why do you ask so much trouble? Check accounts!

Shopping guide can be so self justify: you don't mind, yesterday came to work in a bank, bought a car, he said his colleagues also want to buy one, I thought it was you! Where are you high?

In the face of customers who refuse to speak, the shopping guide must let him speak first, so as to make the customers laugh and talk. Otherwise, you can't do this business.

The third method is peek. Peeping is to stand at the door and observe the customers who are competing with them. They can see simple or luxurious money, because customers will rarely buy electric cars when they look at an electric car. They will basically come back to your store and have a look. And how to understand the needs of our customers is to often look at what products the competitors are focusing on.

The fourth method is undercover. Often find a relative and friend to play the consumer to go to the competitor's shop to turn around to see what kinds of needs the customers have, and then come back to tell the news.