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Interpretation Of The Crime And Punishment Of Hai Tao's Luxury Goods

2015/3/17 22:27:00 15

Hai TaoLuxuryQuality

With the development of cross-border electricity providers, "Hai Tao" or "overseas purchasing" has become the key word for many cross-border e-commerce platform sellers to solicit business. The so-called cross border electricity supplier refers to an international business activity that deals with transactions belonging to different customs, through transactions on the e-commerce platform, payment and settlement, and goods delivered through cross border logistics. Hai Tao refers to the way to search overseas product information through the Internet, and send shopping requests through electronic orders, and send goods back to overseas by overseas companies.

Before the 3 / 15 "International Consumer Rights Day" came, a reporter who received an overseas purchasing electricity supplier said that many of the platform businesses that advertised Hai Tao and other promotional words were fakes, and the largest number of fake goods was luxury goods. Zhou Ting, a luxury goods expert, also said that the survey data in 2013 showed that 80% of China's online sales of luxury goods were fake.

In Wang Shuo's circle, Baiyun leather city is known as the "famous luxury goods distribution center in China". This is usually a crowded market, but every year, when entering March, business will be very cold. Many businesses are afraid to put fake goods on the counter.

A fake middleman told reporters. Guangzhou The city's commerce and Industry Bureau has been doing a lot of activities recently, and it has come to check at any time, which has seriously affected their business. The middleman jokes that he is a "pimp" who is responsible for sending express. There are many large and small agents distributed throughout the country in his address book. Some of them are sold on the Internet in the name of "Hai Tao" and others have opened various kinds of shops online.

In fact, there are more kinds of merchants hiding in Baiyun leather city and adjacent office buildings and residential buildings. Some of these businesses have their own small counterfeit factories, some from Guangzhou, Dongguan and other fake factories, and then wholesale. The fake prices here are relatively low, such as a classic Prada killer bag with a price tag of over 10000, which can be bought only 600 yuan.

The self proclaimed "pimp" person also told reporters that apart from providing products of different styles from original, original to high imitation, they could also provide a full range of overseas invoices, and the prices of the bills were as cheap as those of these commodities. In addition, the original single goods support "special inspection".

Another person familiar with fake goods also revealed to reporters that Dongguan It is necessary to forge a set of foreign shopping mall shopping tickets, brand store receipts, invoices and so on as long as 50 yuan. DavidLee also said: "especially small ticket in Europe is not like China's invoice has anti-counterfeiting signs, logistics and other documents can be forged."

In addition to the purchase proof, such as invoices, "luxury appraiser" Li Wentao suggested, do not believe that "the number on the bag can be found in the brand official website" such a lie. Take LouisVuitton (Louis Weedon, LV for short) as an example, there is no so-called "exclusive number" on the bag, only the code indicating the origin, the production number of the year and the model of the bag. "You can definitely find the corresponding records on the official website, because a model code can be used for multiple bags."

"Supporting the inspection of counters" is also a lie of fake businesses. A staff member who worked in a boutique at LV Department said that the shop keeper clearly and the clerk said that it was not allowed to provide services for testing authenticity. If consumers were asked to ask for counterfeit goods for maintenance, repair or personalized engraving, they could not say "fake" and other judgements.

In any case, "pimp" acts as an indispensable part of the so-called "Hai Tao" luxury chain. The "pimp" and the sellers' narration point the chain of luxury goods to a source - luxury factory.

Because The labor With low comprehensive cost, China has now become a gathering place for many luxury goods factories in the world. Luxury goods merchants send design drawings and model goods, and the factories are responsible for mass production.

Now there are more than ten brands in China, including Michael Kors (MK), ToryBurch (Tori birch, referred to as TB), Coach (Kou Chi), Prada (Prada), MiuMiu (Miu Miu), Fendi (Fendi), Burberry (Burberry), Gucci (Gucci), Fendi (Givenchy) and Kate (Kate sage, short for short).

The foundry factories of these brands are mainly concentrated in Guangzhou, Dongguan and Qingdao. Among them, there are large scale factories in Guangzhou and Qingdao, and leather goods that have already been listed in Hong Kong and have been listed, as well as Dongguan thick Street Li Tai leather factory.


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