Korean Designer Brands Explore Business Opportunities In China

To cater for but not to be assimilated is an important brand for Korean brands to maintain market share after entering into China.

Although it is not a long time to talk with several Korean exhibitors, even in a few words, journalists can feel the strong desire of all brands to enter the Chinese market.

From time to time, the two words of the Korean wave began to leap into the eyes of the Chinese people.

As an important tributary of the Korean wave, the charm of Korean costumes on TV screens has successfully captured the eyeballs of young urban women and men.

Many Korean clothing brands have successfully entered the Chinese mainland market with the help of Dongfeng.

According to statistics, the scale of Korean fashion market has reached 297 billion 300 million yuan, ranking third in the Korean consumer market, and its scale even surpassed the automobile consumption market.

Among them, the outdoor clothing market size is 41 billion 500 million yuan, followed by the United States ranks second in the world, foreign investment actively and enthusiastically.

At this year's China International Clothing and accessories fair, the Korean Pavilion has landed on second major pavilions, facing the adjustment of the consumer market pattern and the change of people's lifestyle.

The extensive development mode is hard to imagine. After that, a batch of Korean clothing brands with simple style and unique operation mode have come to the fore, especially in Korean dramas.

Speaking of Qi Li, may be domestic consumers are not familiar with, but mention "from the stars of you" believe that will arouse many people's excitement, Korean designer brand KEYCLUE Qi Li is a part of the actors wear costumes sponsor.

"It is a great advantage for us to cooperate with entertainment stars to display brand image and enhance popularity."

Mr. Kim, the company's brand manager, said that Qi Li created an exclusive creative factory in South Korea. "We have a showroom for the Korean celebrities on the mall, and stylists often choose the costumes for the stars in TV dramas or events."

Although it has only been two years to make designer brand, the group has more than 60 years of brand history in South Korea. Bringing Korean design to China is just one aspect of the development of overseas market by Qi Keli. It is a deeper consideration of its commercial operation to introduce Chinese cultural elements and design concepts into Korea in this process.

Company leaders said: "mutual influence and integration is an important factor in the long-term development of the brand."

and

Different, leeyujing as niche.

It provides Korean stars with different occasions for dress patronage.

Li Rouzheng, the general manager and designer of the company, is a stage costume designer. He has 8 years of wedding design and 2 years of experience in garment design.

Li Rouzheng said that the size of the company is not large, which is different from the concept of product output of large companies. Leeyujing mainly prepares for design output.

"Our company in Daegu, South Korea, Daegu's fiber and clothing production is very famous in Korea. With such geographical environment, we have certain advantages in fabric purchase and style design."

Li Rouzheng said that the concept of design output is relatively broad, but no matter how the style changes, the inherent characteristics of the brand will not change, for example, the use of lace, the brightness of color and romantic styling.