Disadvantages Of Favorable Factors For The Development Of Casual Footwear Industry

Analysis of China's casual footwear industry and the status quo is that although the current international market continues to be weak, the advantage of China's shoemaking is still very obvious. It is expected that in the next 5-10 years, other countries and regions will not be able to surpass China's shoemaking advantages. Chinese manufacturers should reasonably raise their prices and protect their own reasonable profits. For more casual footwear industry analysis, please refer to the "2014-2018 year China" issued by China's report hall. Casual shoes Industry market survey report.

In the face of this vibrant leisure industry, the major brand shoe companies are all eager to try and win the inviting cheese. At home or abroad Shoe brand In the field of casual shoes, the competition of China's casual shoes market is fierce.

After the financial crisis, China further expanded its domestic market. demand We should adjust the relationship between investment and consumption, enhance the stimulating effect of consumption on economic growth, encourage the light industry such as shoes and clothing to develop new products and improve the technology content and quality. During the period of 12th Five-Year (2011-2015 years), leisure shoes and industries will further increase investment in science and technology, enhance their ability of independent innovation, and develop their own brands.

(2) the vigorous development of China's retail industry has created a favorable market environment for the development of sales terminals for the leisure footwear industry.

After 30 years of reform and development, China's retail market system has been initially established. At present, the retail formats in China's retail market contain almost all the retail formats in the world. Sales channels include department stores, large supermarkets, exclusive stores, wholesale markets, comprehensive stores and other retail networks. Personalized and branded sales terminals have adapted to the new consumption trend of consumers, creating a good market environment for casual footwear enterprises.

Shoemaking is a labor-intensive industry. China has obvious advantages in terms of resources and labor costs. China's footwear industry maintains a good competitive advantage in the international market by virtue of its high labor quality and low labor price advantage. After 30 years of development, China's footwear industry has formed a complete industrial chain, with increasingly mature production technology and complete supporting environment, which provides a guarantee for the development of the industry.

China's small leisure shoes enterprises are not strong in independent innovation ability, and the quality / brand construction is at a low level. The enterprises that have begun to take shape rely heavily on foreign trade and OEM processing. The added value of products is not high, which is a vicious competition for competing for the market. The extensive growth mode and low level expansion have reduced the quality of the development of the industry.

The formation of the brand of leisure footwear is the result of the long-term test of market competition. In recent years, through the implementation of brand strategy, and gradually increasing the intensity of product design and development, a group of excellent brand casual footwear industry has been formed in China. But on the whole, the brand awareness and promotion ability of Chinese footwear enterprises are not strong, R & D investment is relatively insufficient, and the imitation of the industry is relatively common.

The growing demand of consumers for casual shoes is increasing. This means that casual footwear enterprises need to promptly organize the design, production, transportation, distribution and sale of products on the basis of timely perception of market and fashion trends, so as to improve market response speed. Only by having advanced information management system can enterprises understand the market information and respond quickly to market changes. At present, China's leisure shoes enterprises lack investment in information management system, which affects the brand promotion and business performance of enterprises.