Part Of Shoe Business In Houjie Is Facing New Phenomenon.

After several years of rapid development, thick Street parts

The electricity supplier is facing a new phenomenon: the online sellers who sell mainly in the middle and low shoe industry are not flexible enough in the supply chain of Dongguan, which affect the sales volume of goods, but choose to shift the supply chain to Fujian, Huizhou and other places. The online sellers who are committed to the high-end footwear industry still support the supply chain of Dongguan footwear industry.

Excellent quality, able to provide good source of goods.

Inconsistent rhythm

Part of the electricity supplier quietly shifted the shoe industry supply chain.

"Most of the shoe industry in Houjie is mainly based on foreign trade, and the order is not flexible enough. It takes a half month to supply the goods, and it is very inconsistent with the rhythm of the highly efficient and efficient electricity supplier, resulting in the sale of shoes not timely, and increasing the pressure of electricity supplier inventory."

During the interview, many people in the industry sent such a feeling after several years of "touches".

"Weblo Shi" is one of them, mainly in the sale of low-end footwear industry.

In the past 5 years, its Tmall store has created one after another sales peak, but also accumulated a large number of stocks.

"Last year, we sold a lot of stores, and sales exceeded twenty million yuan a year, but profits were the least in recent years."

"Weblo Shi" won the "Bo flow" with quantity, hoping to attract Tmall's attention with beautiful sales results, "once achieved the top 75 sales in Taobao shoes industry", but in the "Bo quantity" competition, the store shoe industry's stock was too large.

The main focus of this year's "Weblo Shi" is to clean up stocks.

"For example, a pair of best-selling shoes, if you order 5000 pairs, the production plant will be delayed for at least half a month for one or two months to complete the supply, often during the peak season when the goods are out of season."

Wu Baolong, the head of Weblo Shi, said that since August this year, the supply chain of "Weblo Shi" has shifted to Fujian and Huizhou, "compared with Houjie, Fujian and Huizhou."

Quick response, when the world can be shipped within a few days, so that businesses can accurately order according to the sales volume of online shoes, to avoid inventory pressure.

Excellent quality

"Attract" high-end shoe industry e-commerce orders

Just as Taobao Tmall sellers, which are mainly low-end footwear industry, are busy moving outside the supply chain, sellers who are mainly middle and high-end footwear industry remain unmoved and stick to the world of manufacturing industry of thick street shoes. They believe that after years of development, the quality of shoe enterprises has been excellent, which is an unparalleled advantage of other supply chains.

In 2013, the flagship store officially registered with Tmall sellers mainly sold high-end shoes, and the price was above 300 yuan.

At present, the "Fatinah" flagship store's attention has reached 156 thousand.

The relevant responsible person said, "since the beginning of the shop, the" turnover "has increased by 30% compared with the same period last year." the 11 day "turnover has been increasing year by year.

"Since its opening up to now," Fatinah "is cooperating with Houjie shoe manufacturers. The quality of street shoe manufacturers is excellent, and without logistics pressure, geographically close communication is beneficial, so the supply chain has never been considered.

It is understood that at present, the "flagine" flagship store has its own production plant in Ting Shan, which is mainly supplied by Guangzhou and Houjie shoes enterprises, with 2 in Guangzhou and 4 in the thick street.

"Generally speaking, a small part of their factory produces most of the orders."

It is reported that there are about four or five shoe electric suppliers on the scale of "Fa tin". They choose to cooperate with Houjie for a long time.

In the interview, the author found that at present, the main business of Houjie is mainly small shoe enterprises, with 70-80 employees.

According to industry sources, large shoe enterprises such as long Yun, oasis, Qiao Hong and other enterprises have their own fixed foreign trade orders, and little orders are accepted.

"Similarly, for the sellers who are engaged in the footwear industry, the supply chain is also more inclined to small businesses, because these enterprises are flexible."