How To Break Through The Retail Industry Is A Difficult Problem.

In addition to the category performance, the most important requirement of the sales analysis of the Spring Festival is the systematic evaluation of the levels between F and C.

This is the only incremental space for the future retailing industry, and it can be further explored and integrated. Under the general situation of China's excess production and commodity going stock, enterprises can have more choices.

To evaluate the total cost of the value chain, the most important thing is to find out which enterprises will have larger profit margins when facing the consumption side. What are the differences between the industry and the benchmarking ratio? What are the reasons for the difference? What is the reason and how to surmount the gap?

We must not neglect the market research because we are accustomed to our competitors. We should not avoid a blind eye. The general market analysis should be expressed with clear data. The retail industry faces more limited market. So why and potential future is worth studying.

Expanding private brand and increasing the proportion of self purchase and self run are the improvement of retail enterprises.

And an effective way out of the current predicament.

The retail industry should find good products that can meet the needs of consumers from the supply side, and create demand through product innovation and service innovation. Therefore, improving self capacity is a relatively long-term mechanism.

It is approaching the annual 3.15. Is there a new way for consumer research? Before action, we can turn to the conclusion of last year's 3.15 survey, and how much has been solved, and how much has not been solved? Although the 3.15 on the calendar is only one day, the retail industry's 3.15 should be all the time.

With the continuous surge of online shopping, more and more consumers reduce the frequency of going to the store.

When consumers choose more online shopping, how can hypermarkets turn the tide and pull consumers back to stores? Retailers are aiming at the new product.

According to research, fresh sales in modern channels to achieve two digit growth, fresh categories are still dependable "thigh".

Global

From the physical retail stage represented by chain stores to the virtual retail business represented by the electricity supplier, now it is accelerating to enter the virtual and real integration stage represented by O2O retail.

The O2O mode has broken the ceiling of the channel and realized the operation under the online and offline businesses.

Su Ning, looking forward to this trend, has explored the O2O mode of "one body, two wings, three clouds and four ends", providing platform resources for large and medium-sized enterprises to quickly touch the net and small and medium-sized retail enterprises to upgrade O2O.

Su Ningyun store is to turn the two - dimensional e-commerce website into a three - dimensional entity store to provide consumers with a full range of life scenes.

At the same time, Suning also actively explores the technology and intelligence of storefronts, and builds future stores through the technology of fitting glasses, virtual samples and robot shopping guide.

In addition to the cloud store, Suning has reconstructed the online operation services, and has built the financial cloud, data cloud and logistics cloud of the core of the enterprise to meet the needs of consumers at different levels.

Suning is now doing the perfect combination of entity retailing and electric business. It has gone out of its own way, and of course is a very successful example of retail pformation.