ZARA Has A Whirlwind Around The World With Its Brand'S Core Competitiveness.

Founded in 1975 in Spain.

The brand is one of the many brands of Inditex group, ranking third in the world and ranking number one in Spain.

Retailers have established more than more than 2000 clothing chains in 56 countries around the world. The success of ZARA is due to the unassailable business model: buyer's clothing business model.

ZARA has a whirlwind around the world with its brand competitiveness that can not be copied and copied quickly.

The mode used by ZARA is called Vertical Integration, vertical shipment.

Greatly shortens the delivery time: the average is 2 weeks, so ZARA is the representative.

The brand can have 15-20 Collection per year.

In comparison, the whole process of ordinary brand shipment takes 4 to 6 months, with only two Collection in a year.

However, due to the adoption of the Vertical Intergation mode, ZARA can control the whole process better and faster than other fast fashion brands (from market research, design, plate making, sample making, mass production, pportation, retail) to H&M, which is also known for its speed of shipment, which is 5 days longer.

One, the ZARA is the busiest night, and the night owl is out.

A busy day, of course, is the best way for office workers to buy, buy and buy! It is a good time to visit ZARA at night.

From eight to ten, the crowd began to become crowded. However, for the senior night owls, the more wonderful the night was, the more affectionate love for Zara began to spread. At one o'clock in the morning, it was a time to go to the peak hours of ZARA.

Two, the most loved ZARA is Capricorn!

Capricorn's baby paper is ZARA's real powder, ZARA's unique temperament, full of personality design, Capricorn's child's paper is intoxicated.

Libra follows closely. The love of ZARA, a Libra with great aesthetic taste, is like a private custom.

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Three, women are strong and men are weak. The proportion of men and women in ZARA is out of balance.

Women in the pursuit of fast fashion ZARA is obviously more powerful than men.

The beauty of nature makes women not pursue fashion, or pursue fashion, so the proportion of occupying is of course far away from men.

Perhaps men's nature prefers "simple and crude" way, what needs to be directly killed in the physical store, and then go away, will not grind on the Internet chirp, entangled for a long time.

Four, ZARA fans are young and beautiful!

The crowd between 20 and 29 is the most substantial pursuer of ZARA.

At this age, they love beauty and love fashion, and are in the most brilliant age of life. Naturally, they need to dress up and please themselves.

The attributes of ZARA's rapid updating are always at the forefront of fashion, and of course meet their needs.

Five, the weekend is the best time to visit ZARA.

Saturday is a relaxing time to relax, and a little partner who doesn't like to play is naturally going to buy, buy and buy without hesitation.

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Six, online shopping ZARA, the first choice TB!

People who like to buy ZARA online, Taobao is the first choice, followed by Tmall, and finally the official website.

The influence of TB is deeply rooted in the hearts of the people, but the official website is showing an upward trend. Zara has to work hard to run its own official website.

Whether the discount is still the focus of consumer attention, and naturally, it can make girls crazily buy with discount.

Seven, there are still many spicy little partners can not pronounce ZARA!!!

Hei hei, the pronunciation of ZARA's Spanish brand is still the focus of attention among Chinese partners. It is suggested that ZARA advertise more, so that little partners who can not pronounce are no longer confused.

Eight, where do people like to buy ZARA?

The north of Guangzhou, Zhejiang and Zhejiang is the largest index of ZARA search, which is obviously related to the number of ZARA shops and the local economy. As a global fashion apparel product, the more prosperous the economy is, the more people will pursue fashion.