Ortega'S Masterpiece: ZARA, One Of The World'S Four Fashion Chains.

ZARA, now one of the world's four largest fashion chains, is Ortega's masterpiece.

And the establishment of ZARA should start with the pajamas.

In 1960s, he had an order for a large number of ladies' pajamas.

But the price is too high, except for rich women.

At this point, Ortega made a decision that affected his life - producing cheap nightgowns with a similar version.

So he began to cut and sew on the rough cardboard model with cheap cloth produced in Barcelona, and made a similar Nightgown style, but the price was reduced by half.

He has finally entered the stage of garment production.

ConfeccionesGoa

The factory was set up to produce cheap and elegant nightgowns and sold them to local stores.

In the past ten years, ConfeccionesGoa has expanded from three small family workshops to more than 500 large garment factories, and has owned its own.

Team.

At this point, ConfeccionesGoa is missing the sales link than ZARA.

At that time, the oil crisis broke out worldwide, and bankruptcy became the main theme of that time.

When a German buyer cancelled a large order.

Ortega was on the brink of bankruptcy. At that time, he had a brainwave and set up ZARA brand to sell himself.

This year, he opened the world's first in the most prosperous business district of La Coruna.

He chose the store on the opposite side of the most famous store on central street.

ZARA soon became popular in Europe because of its fashionable design and approachable price.