In The First 9 Months, Sanfo'S Outdoor Business Income Increased By 9.22% Over The Same Period Last Year.

2016 1-9, Beijing

The supply Limited by Share Ltd achieved 225 million yuan, a 9.22% increase compared with the same period last year. The net profit attributable to the parent company's shareholders was 9 million 80 thousand yuan, a 16.68% decline compared with the same period last year, of which the third quarter operating income and net profit increased by 18.83% and 44.66%, respectively.

Sanfo outdoor also revealed that, according to the company's franchise store,

The development of business activities and events in 2016 is expected to have a certain increase in business income in the same period last year. However, due to the rise of human cost and property rents, the increase of new direct stores, equity incentives and the start-up of new businesses, as well as the uncertainty of large customer orders, the company's net profit will fluctuate on a certain basis on the basis of last year. The company's estimated net profit in 2016 will change from 23 million 100 thousand yuan to 38 million 500 thousand yuan.

During the reporting period, Sanfo outdoor intends to build an outdoor sports integrated operation center in 7 cities of Suzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou and Changsha, covering "outdoor events organization, outdoor camp operation + outdoor skills training, direct flagship store + experience center" and other service contents. The perfect outdoor sports service integration industry chain attracts and trains loyal customers for the company's expansion in different places.

Insiders said Sanfo's outdoor focus on high-end overseas.

Relying on the multi-channel direct operation mode of "entity direct + e-commerce + big customers" and the club type service system, it has developed into a leading market for outdoor professional retail market.

Qu Xinyue, an analyst with China Merchants Securities, believes that under the background of the terminal retail recession, outdoor products business has been affected, but Sanfo's outdoor development strategy is relatively stable and intensive.

Through the development of outdoor events, camps and training, and with the development of flagship stores, it will develop the bonus of outdoor service market, and effectively train outdoor consumers. It will lay a good foundation for the coordinated development of new and old businesses in the future.

Although business activities such as corporate events can not contribute quickly in the short term, the development of new businesses will give new connotation to offline channels, help precipitate outdoor sports enthusiasts, and provide customers with reserves for retail business.

Market watchdog Yu Xuhui said Sanfo outdoor with its club + direct + electric business Trinity channel mode, can achieve customer sticky promotion and business development of good results.

Through club members, organizing activities and promoting brands, expanding sales coverage through the network, timely dissemination of information and interaction with customers, thus forming a trinity of mature and effective sales system.

According to Xu Hui, this "Trinity" mode of operation is in line with the demand of customers in the era of "consumption is king". It can effectively enhance the stickiness of customers. In the future, through the layout and expansion of the whole country, it will bring long-term performance growth, which will fully benefit the growth bonus of outdoor sports in China.

Moreover, the path of pformation from outdoor goods retailers to service providers will be clear in the future, and Sanfo's outdoor growth space is still very large.

However, according to an outdoor seminar conducted by Sanfo outdoor executives at the beginning of November, Sanfo will continue to increase online investment in the next 3-5 years. Its online revenue growth is currently 75%, and will continue to grow at a rate of over 50% in the future.

For offline stores, Sanfo's outdoor attitude is "robust", 3-5 flagship stores each year.